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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Ford Bronco, Bronco Sport, sub-Ranger pickup and GM EVs | Autoblog Podcast #618

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Road Test Editor Zac Palmer. Top of the list this week are the leaked photos of the 2021 Ford Bronco and Bronco Sport. Then they talk about the possibility of a small Ford pickup based on the Focus, as well as all the electric vehicles Snyder saw in person at GM's "EV Day." The editors have been driving the Ram Power Wagon and Hyundai Sonata, and Palmer took Autoblog's long-term Subaru Forester to New Orleans. Finally, they help a listener choose a small luxury crossover in this week's "Spend My Money" segment. then, just as they're about to wrap up the show, they learn that the 2020 New York Auto Show has been postponed due to the coronavirus outbreak. Good times. Autoblog Podcast #618 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ford Bronco and Bronco Sport leaked photos (and, just as we predicted, more photos) Ford shows its dealers the sub-Ranger pickup More details about everything we saw at GM's "EV Day" Driving the 2020 Ram 2500 Power Wagon Driving the 2020 Hyundai Sonata Driving our long-term 2019 Subaru Outback to New Orleans Spend My Money: Audi Q3, Volvo XC40 or Range Rover Evoque? 2020 New York International Auto Show postponed Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2019 GMC Sierra Denali Drivers' Notes Review | Half measures

Associate Editor Reese Counts: This truck feels a full generation behind the competition. It's a half measure that feels more like a mid-cycle refresh than a whole new truck. There are a few high points: the 6.2-liter V8 is great (if thirsty) and the bed is wider than anything else in the class. The tailgate, too, is nifty, though some might write it off as a novelty. I also dig the tech, particularly the infotainment system and heads-up display. Ram might brag about its giant touchscreen, but I think I actually prefer the GMC's user interface. The rest can be summed up with a series of shoulder shrugs. The Sierra finally looks different than a Silverado, but I wouldn't call it handsome. The interior is spacious, but I'd knock the design and materials in a $45,000 truck, much less one approaching $70,000. It's not Toyota Tundra levels of terrible, it's just plain, cheap, and not nearly as space efficient as the Ram. It feels like GM's not even trying to move the needle with this truck. The more time I spend behind the wheel, the less I like it. Assistant Editor Zac Palmer: I got to spend a lot of seat time in this 2019 GMC Sierra Denali, and I came away generally unenthused by GM's most luxurious truck. We harp a lot about how expensive pickup trucks are these days, and this one's near $70,000 price tag is just the same. When you step inside a similarly-specced Ram, it feels like it's worth its price. When I step out of a Silverado and into a more expensive Sierra, I want to feel like it's money well spent. This Sierra Denali does not. Beyond the leather seats and a few small pieces of wood trim, it's hard, black plastic galore. What makes it all the more frustrating is that GM has most of the tech and features it needs (solid infotainment, 360-degree camera, wireless phone charging and the rear camera mirror is genuinely awesome). The presentation just comes off as dated from the start. It's a shame, because I have a strange affinity for how this truck looks from the curb. The sharp angles, brash styling and "tough truck" attitude is appealing to me. I like stomping on the gas and letting the 6.2-liter torque monster under the hood loose. But man do you pay the price for using that engine. Over a few hundred miles of driving I ended at a dismal 15 mpg reading on the trip computer — the saddest part of this was knowing these were mostly highway miles.