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GM files for Z71 Trail Boss trademark

Try as they might to keep their plans a secret, automakers have their hands tipped through a variety of methods – be they through loose lips, spy shots or patent and trademark applications. That's how we know, in this instance, that General Motors is working on (or at least considering) an off-road machine wearing the name Z71 Trail Boss – the name which our compatriots at AutoGuide.com tell us that GM has registered for use on light-duty trucks. Now if that alphanumeric designator sounds familiar, it should. GM has long used it to designate the off-road packages on many of its body-on-frame trucks from Chevy and GMC. These days you can order a Z71 package on the Chevy Colorado, Silverado, Tahoe and Suburban and on the GMC Canyon, Sierra and Yukon. The package typically includes components like a beefed-up suspension bits, high-capacity air cleaner and underbody protection plates. The Trail Boss designator would seem to suggest something further reaching than a suspension package, though. Just what it would entail we don't know; minds immediately start running toward Chevy or GMC going after the Ford F-150 Raptor, but we'll likely be looking at something closer to the Trailhawk packages Jeep offers on the likes of the Renegade and Cherokee. Featured Gallery 2015 Chevrolet Tahoe Z71 View 16 Photos News Source: AutoGuide.comImage Credit: Chevrolet Chevrolet GM GMC Truck SUV Off-Road Vehicles patent trademark

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chauffeur attacks motorist in road rage incident

A California man was the victim of an intense and violent road rage attack on the 405 freeway on Tuesday, but when the police were called they told the driver to shake it off. Shahnam Asbaghi told KTLA that the altercation began when a GMC Yukon private car began tailgating him. "This limousine Yukon driver was just tailgating me the whole time since when I got onto the 405 North," Asbaghi told reporters. "It was so bad I actually got scared and nervous so I exited early." When Asbaghi exited the freeway, the Yukon followed and rear ended him at the bottom of the ramp. "He just rammed me with his car at probably 25, 30 miles per hour," said Asbaghi. "When he hit me he got out of his car, came around to the driver's side and punched my window four or five times. Then he ran back to his car, got in his car, and drove away." Startled, Asbaghi followed his assailant in an attempt to get the Yukon's license plate number. After a quick chase, the Yukon stopped near Sepulveda Boulevard and Sherman Way where the driver got out of the truck, retrieved a long, unidentified item from the rear cargo area, and attacked Asbaghi's car again. Video shot by Asbaghi shows the chauffeur striking the driver's side window with the object, tossing it back in the Yukon, then leaving the scene. Asbaghi called 911, but the police weren't impressed. "Because my head wasn't smashed, because the window wasn't smashed, no harm no foul is what they told me," Asbaghi told KTLA. The cops did make the drivers exchange information, but no arrests were made. The Los Angeles Police Department is now looking into the incident to make sure they handled the situation correctly. The day after the attack, L.A. Private Car announced via Twitter that they fired the angry Chauffeur after reviewing the footage. News Source: KTLA Government/Legal Weird Car News GMC Driving Safety Crossover SUV Commercial Vehicles road rage 405 freeway chauffeur