2004 Gmc Envoy on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM program sees dealers taking on way more loaner cars

Given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. Bring your car into the dealership for service, and you may need a loaner car in exchange. And with so many recalls being carried out, that means a lot of loaners – especially at General Motors dealerships. That could be one of the reasons why GM is massively expanding its loaner fleet program. While many Chevrolet and Buick-GMC dealerships have an on-site rental car location operated by a third party like Enterprise (which may or may not provide a GM vehicle), others manage their own loaner fleets. But while the range of dealerships operating such fleets was once small, reports Automotive News, the number has been growing rapidly: from the locations responsible for only 20 percent of those brands' sales two years ago to about 90 percent today. The impetus for that growth comes down to a massive expansion of GM's Courtesy Transportation Program. The initiative encourages dealers to ramp up their loaner fleet to a maximum size determined by GM, with a mix determined by the dealer itself, so that a showroom in Texas can be bolstered with a fleet of pickup trucks and a dealer in California can employ more Volt and Camaro Convertible loaners. The dealership gets a $500 credit for each vehicle its puts in its fleet, and can use those vehicles as loaners for service customers, as multi-day test drivers or to rent out separately. The vehicles remain in the dealer's fleet for 90 days or 7,500 miles, then they can be sold as used, but with new-car incentives. The dealer gets a fleet of loaners, customers get to use the loaners, try out a new car overnight or buy a barely used car with attractive incentives, and GM gets to clock more sales. But therein lies the kicker: the automaker counts the dispatch of the loaner new vehicle to the dealership as a new-car sale, which could end up distorting its sales figures. Counting loaner vehicles as sold vehicles is something of an industry-standard practice, but given the volume of vehicles we're talking about, this is a significant development for GM's bottom line. One dealership - Paddock Chevrolet in Kenmore, NY, for example - had no loaner fleet two years ago, but now runs a fleet of 50 vehicles. Multiply that by the 4,000 or so dealers GM has across America and you're talking about the potential for hundreds of thousands of these sorts of sales.

2018 GMC Sierra Denali can help you tow without breaking a sweat

Towing a trailer once meant that only those who possessed certain knowledge would be able to go fishing, tow a race car or pull a camper safely. For me, it took four long years of practice working a job behind the wheel of a jacked-up Ford F-250, hauling tons upon tons of mowing equipment for my local parks department, to become proficient. Just how far things have come since then became evident after a recent trip to Utah with GMC, in which we used the half-ton Sierra Denali to tow a set of Polaris side-by-sides through the state. Modern safety technology and a suite of electronic aids make towing simple enough that anyone with a driver's license and something to haul can do it. This revelation came behind the leather-wrapped and heated steering wheel of GMC's outgoing 2018 Sierra Denali. Sitting in the plush, heated and cooled captain's chair, I could barely feel the 6,000 pounds I was towing behind me. Even GMC's smallest full-size truck engine, a 5.3-liter V8 generating 355 horsepower and 383 lb-ft of torque, felt like overkill for what used to amount to a heavy load. With Utah's pristine landscape, the plush confines of the cabin and the uneventful nature of modern towing, mile after mile just streamed by at highway speeds without incident (or excitement). When we finally reached our destination a few hours later, one of GMC's representatives who had chosen to sit in the rear of the cab asked me what I thought about the drive. I pondered for a few minutes and answered with this: "Modern pickup trucks have removed nearly every skill-based variable once associated with towing. I could drive this truck and trailer confidently with just one finger." Consider the near overabundance of towing-assistance systems in the GMC Sierra Denali that I piloted through Utah. Let's start with the most basic of towing skills — something that's now been relegated to the annals of history: reversing a pickup to meet the trailer's hitch. Once upon a time, this required knowing a truck's dimensions and understanding proximity, as well as having a keen eye, a steady foot for both the gas and the brake and the patience to get it right. Now, though, pickups such as the Sierra Denali offer customers a trailer reverse camera system that helps the driver align truck to hitch with pinpoint accuracy.