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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

2018 GMC Canyon Denali isn't worth the money

In the GMC lineup, Denali is the top dog. It's the trim with all the bells and whistles, and often provides an experience comparable to Cadillac. Unfortunately that's not the case in the GMC Canyon Denali we drove recently. In the Canyon's case, the Denali trim isn't worth the price premium because it isn't luxurious enough and doesn't distinguish itself from the midlevel SLT trim. While the outside maintains the Denali look with a unique chrome grille, chrome door handles, 20-inch wheels, and big Denali badges (which a guy at a car wash immediately noticed when this editor drove past), the interior and feature set don't rise to meet the borderline Cadillac image of Denali. All GMC did to spruce up the already drab, gray, plasticky interior of the Canyon was give it black leather, some real aluminum trim, some fake wood trim, and stitched soft-touch surfaces. The aluminum and leather are nice touches, but they don't look much different from the black and aluminum-look plastic in lower trim models. The fake wood also looks really fake. They're also exactly the same upgrades as what you'll find in an SLT. But the SLT offers a dark brown color scheme as an option, which would help alleviate the dinginess, and the SLT, equipped exactly like a base Denali, costs $2,690 less at $41,575. The same issue comes up with equipment. The Denali has heated seats and steering wheel, navigation, automatic climate and navigation, but so does the SLT. The big problem here is that Denali is supposed to indicate the best, most luxurious vehicle GMC has to offer, but there's not enough differentiation — or specialness, even — to separate it from a well-optioned SLT. GMC needs to give the Denali something more. It needs some real wood trim, or perhaps some interior schemes with contrasting materials you can't find in other Canyons. It should have some other special luxury features included that can't be added to lower trim GMCs such as a heads-up display, automatic windshield wipers, push-button keyless entry and starting, things like that. The real reason to buy the Canyon Denali is really to get the prestige that the Denali badge brings, rather than the specific equipment it has — the Denali name has some value, after all. But if you can look past the badge and focus on practicality, the SLT is the runaway winner, offering the exact same experience for a notably lower price.

2018 GMC Yukon Denali gets a sculpted new grille

More than half of all GMC Yukon and Yukon XL models sold wear top-level Denali trim. That's a profitable scenario for the automaker, so, perhaps above all else, GMC needs its premium Denali series of vehicles to continue to stand out in a line of trucks and SUVs at the dealership lot. Hence, chrome, and lots of it. But for 2018, GMC is blessing the behemoth Yukon Denali with an added dose of class with a new multi-dimensional grille. "The new grille, which is flanked by HID headlamps and LED Signature Lighting, advances the design legacy established with the very first Yukon Denali in 1999," said Matt Noone, director of Global GMC Exterior Design. In addition to a sophisticated new look, the grille adds customizable cooling capabilities to the Denali range. Active shutters open when additional cooling is needed, or close to reduce aerodynamic drag when the engine isn't too warm. Further increasing the efficiency of the big brutish 'ute is a new 10-speed automatic transmission. That's two extra gears over the 2017 Yukon Denali, leading to a numerically lower final drive to help save fuel at highway speeds. Inside, Mastique Ash wood trim differentiates the 2018 model from previous years. A 420-horsepower 6.2-liter V8 engine remains standard for 2018, as do blingy 20-inch wheels with 22 inchers optional. Related Video: Design/Style GMC SUV Luxury gmc yukon denali