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GMC Hummer EV's taillights cost thousands to replace

The GMC Hummer EV pickup hasn’t stopped raising eyebrows since GM pulled back the curtain on the behemoth in Spring 2021. ItÂ’s huge, not all that efficient, and unbelievably expensive, but now weÂ’re learning how much replacement parts cost for the new EV. The Drive dug up a post from the Hummer EV Facebook page that claimed a taillight replacement for the vehicle costs thousands to replace. General Motors confirmed pricing to the publication, quoting a one-side replacement cost of $3,045.48. That adds up to more than $6,000 to replace both, so we hope your insurance is solid if you own one. Why would a taillight housing cost that much? Part of the cost comes from the fact that GM couldnÂ’t parts-share its way through the design of a $100,000 flagship electric SUV, but most of the price comes from the complexity of the lights. The Hummer offers elaborate lighting sequences that require microchips and other components, all of which cost money. ThereÂ’s also the fact that the Hummer EV is too new for General Motors to take advantage of its usual economies of scale in mass-produced vehicles. General Motors recalled the Hummer EV earlier this year for issues with the taillights. Though the problem was software-related, GM had to replace the entire light units because the software controlling them was actually embedded in the lights. ItÂ’s true that there are very few vehicles that are tall and large enough to impact the HummerÂ’s taillights, but we hope the owners of those vehicles never have to file an insurance claim to replace one. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Inevitable GMC Canyon Denali spotted testing

Practically every other model in the GMC lineup already offers a more luxurious Denali option, so why not extend that to the Canyon midsize pickup? It's hardly a surprise to see the brand doing just that, especially since the standard model seems to be proving quite a success. This Canyon was recently spied testing wearing camouflage over its front end. The truck still needs to breathe, though, and the opening in the obfuscation makes it quite easy to spot the Denali's chrome mesh grille, rather than the horizontal slats of the standard model. Also, just peeking out of the bottom part of the masking is the lower air intake, which appears to be completely lined in chrome now. At the sides and rear, the styling is identical to the current look of the pickup, at least for this prototype. While our spies didn't snap any shots of the interior, it seems safe to anticipate the usual Denali upgrades there, including better materials and additional tech features. Of course, expect a bump in price at the same time to pay for the improvements.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits