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Volkswagen's latest ad is not subtle | Autoblog Podcast #509

On this week's podcast, Mike Austin and David Gluckman are joined by special guest James Riswick, who has been driving a lot of new cars lately. All of them are discussed, plus a few more from Mike and David, and Mike rants a bit about a new VW Atlas commercial. The episode wraps up with the traditional doling out of Spend My Money buying advice, during which David briefly goes out into left field. (He's back now, don't worry.) The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #509 Topics and stories we mention GMC Sierra HD Mazda MX-5 Miata RF Mazda CX-5 Honda CR-V vs. Mazda CX-5 Mini Countryman Honda Clarity Fuel Cell Ford F-150 Raptor Lexus RC 200t VW Atlas "Luv Bug" commercial Used cars! Rundown Intro - 00:00 What we're driving - 02:43 Ad of the week - 41:40 Spend My Money - 49:14 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Marketing/Advertising Podcasts Ford GMC Honda Lexus Mazda MINI Volkswagen mazda cx-5 ford f-150 raptor gmc sierra hd volkswagen atlas mazda mx-5 rf lexus rc 200t

Disabled man realizes dream of driving with converted pickup truck

A man with a devastating illness is mobile once again thanks to a heavily modified pick up truck. He hopes he can help others in his situation gain the freedom of mobility they need to lead a normal life. Chris Sauerbaum has a physical disability resulting from chronic inflammatory polyneuropathy, a form of muscular dystrophy where the sufferer's immune system attacks their nerves. Sauerbaum lost both of his legs and is bound to a wheelchair. After 11 years of trying, he finally has a vehicle that he can drive. "You might as well be driving a Lamborghini," Sauerbaum told the York Dispatch as the driver side door extended to a lift to accommodate Sauerbaum's wheelchair. "Everyone comes up and talks to you. You come out looking like a Transformer." It wasn't easy getting transportation that fit his needs. First he bought a Chrysler PT Cruiser, which wasn't large enough to handle the equipment needed to convert the car for a legless driver. In 2013, Sauerbaum and his wife Heather Sloat appealed to local businesses and friends for donations. They raised $10,000 and were able to put a downpayment on a GMC Sierra. The truck then underwent $91,000 worth of upgrades. It was completely outfitted for Sauerbaum, with a large lift to bring his wheel chair up to the driver's seat and joysticks doing the work of peddles and the steering wheel. New York's Office of Vocational Rehabilitation paid for the conversion. "Think of it as a big remote controlled car. An 8,000 pound R/C car," Sauerbaum told the Dispatch. After a week and a half of learning the controls, Sauerbaum was able to drive with confidence again. He will no long need to rely on his wife to get him two and from work, an 80-mile trip each day. Sauerbaum and Sloat hope to start a nonprofit called Drive for Independence that will assist other wheelchair-bound people with the costs of getting a converted vehicle that suits their needs. "It's just one piece of the puzzle to get people to work," Sloat told the Dispatch. Related Video: Weird Car News GMC Driving Ownership Truck Videos disabled ms

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."