2014 Gmc Yukon Denali on 2040-cars

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GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)

Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2019 GMC Sierra shows off new headlights in Los Angeles

Despite being just three weeks in to 2018, it's not too early to dub this the year of the truck. At last week's Detroit Auto Show, we saw the debuts of the 2019 Chevy Silverado, 2019 Ram 1500 and the return of the 2019 Ford Ranger. As with every new Silverado, a sister vehicle follows from GMC. Just take a look at these new spy shots of the 2019 GMC Sierra 1500. These photos were taken out in Los Angeles, presumably for some warm weather testing outside of Michigan. At the Silverado's debut, GM VP Mark Reuss said there would be a significant difference between the Silverado and Sierra with this new generation. The grille on the Sierra appears to be far more upright and rectangular, contrasting the rounded look of the new Silverado. The headlights are larger and more upright. The same goes for the foglights. The profile and rear look fairly similar, though the fenders on the Sierra are more squared off. While we don't know what will rest under the Sierra's hood, expect it to share powertrains with the Silverado. That would mean updated versions of the 5.3-liter V8 and 6.2-liter V8 would be joined by 3.0-liter inline-six diesel. Look for the new Sierra as soon as the Chicago Auto Show next month. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 GMC Sierra spy shots Image Credit: Brian Williams Design/Style Spy Photos GM GMC Truck gmc sierra 1500