2013 Gmc Yukon Xl 1500 Denali on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Chevy Colorado and GMC Canyon order guides reveal added power

General Motors' Fleet Order Guide system is often the canary in the coal mine for interesting changes on new models. The recent guide for the 2015 Corvette unveiled all sorts of changes that weren't yet known about the sports car. Now, it's time for the 2015 Chevrolet Colorado and GMC Canyon to take their bow in the spotlight, and they look worth the wait. The new midsize trucks are getting a touch more power than first thought, as well as some very nice features.
Extended Cab models of both trucks come standard with a 2.5-liter, direct-injected four-cylinder rated at 200 horsepower at 6,300 rpm and 191 pound-feet of torque at 4,400 rpm. That's a bit more than the 193 hp and 184 lb-ft originally reported for the duo. The standard transmission for the extended trucks is a six-speed manual, but the Work Truck trim is also available with an optional six-speed automatic. Towing for the four-cylinder is rated at 3,500 pounds.
Crew Cab models come standard with a 3.6-liter V6 with 305 hp at 6,800 rpm and 269 lb-ft of torque at 4,300 rpm, with a six-speed automatic. That's also somewhat different than the originally reported rating of 302 hp and 270 lb-ft. Towing for the V6 is rated at 7,000 pounds.

GM phasing out light-duty 1500-series vans

In the market for a fullsize van but don't need a heavy-duty model? You're in the minority, and you're also out of luck. That's because there are barely any more fullsize vans on the market with gross vehicle weight rating of less than 8,500 pounds, the threshold that separates light- and heavy-duty vans.
According to PickupTrucks.com, neither the Ford E-Series, Ram ProMaster, nor Mercedes-Benz Sprinter are available in light-duty versions. Few of the Ford Transit configurations are, either, and now General Motors is discontinuing production of the 1500-series Chevy Express and GMC Savana.
Apparently light-duty versions accounted for just 23 percent of Express sales and only 7 percent of Savanas. Add to that the fact that these 1500 versions were the only ones using the old generation of engines and suspension, and that the Wentzville plant near St. Louis, Missouri, is trying to make room for the next Chevy Colorado and GMC Canyon pickups, and the fate of the light-duty GM van was sealed.