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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2020 GMC Sierra makes diesel and 10-speed more available

The 2020 GMC Sierra full-size pickup truck doesn't look much different than the previous model, but it brings along a number of new feature updates. Specifically, certain options are now more widely available, including some powertrain options. The model year also brings about the truck's latest towing camera and some towing app updates. We'll start with the 3.0-liter diesel inline-six and 10-speed automatic, as both are more broadly available for 2020. The diesel adds the second-lowest Elevation trim level, meaning it's available in every trim except the base Sierra. The diesel is also now an option for the CarbonPro Edition AT4 and Denali, so you aren't limited to the 6.2-liter V8 for those trims. The 10-speed automatic is finally available on the 5.3-liter V8, but it's restricted to four-wheel-drive versions of the SLT, AT4 and Denali trims – lower trims retain the eight-speed automatic. The 10-speed transmission continues to be standard with the 6.2-liter V8 and 3.0-liter diesel. GMC also added new towing-related features for 2020. It has a newly-optional rear-view camera system that can show what's behind the truck's trailer, and it can project that where the trailer is on the main display, effectively making the trailer disappear. This feature was introduced in the Sierra HD. GMC also added a feature to its trailer app that lets you store and share details on your trailer setup so that it's easier for someone else to hook it up. You can even monitor and activate functions on compatible trailers with the app. There are a number of other more minor updates. Sierras can now be optioned with adaptive cruise control. The Elevation trim is available with the Crew Cab configuration. The AT4 CarbonPro Edition gets a few extra black accents compared with the 2019 version. Pricing and availability of the 2020 Sierra haven't been announced yet, though.

GM to offer 2 years free maintance on most 2014 models

A day after Ford announced it was scaling back the complimentary maintenance program for its Lincoln brand, General Motors has gone in the completely opposite direction, offering most of its 2014 lineup with free maintenance. Since 2011, Cadillac models have all come with a four-year/50,000-mile complimentary maintenance program, but Chevrolet, Buick and GMC vehicles will now come standard with free maintenance for two years or 24,000 miles for the 2014 model year.
The program will give vehicle owners and lessees free oil changes, tire rotations and 27-point inspections following the recommended maintenance schedule laid out in each vehicle's owner's manual. We contacted GM to see which vehicles were eligible for the program, and a spokesperson got back to us with the following comment:
"All 2014 models are eligible, it's just that the included services vary by model, e.g., Spark EV would not need oil changes, Corvettes don't recommend tire rotations."