2011 Gmc Yukon Slt Sport Utility 4d on 2040-cars

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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)

2017 GMC Acadia adds four-cylinder and All Terrain model

General Motors has officially started the process of updating its long-in-the-tooth fullsize CUVs by unveiling the second-generation GMC Acadia at the 2016 Detroit Auto Show. While the Acadia is 700 pounds lighter, it's also shorter and narrower, which means it's not quite the people mover it used to be. You'll no longer be able to haul eight passengers, although there will still be five-, six-, and seven-passenger offerings. While families might not be thrilled with the loss of a seat, the lighter weight is a net win. Not only will the V6 model feel more powerful and efficient – in addition to the lower curb weight, there's a new, 310-horsepower engine – but it will also likely be more economical. GM estimates the front-drive V6 will return 25 miles per gallon on the freeway, compared to 24 mpg for the current front driver, but city fuel economy remains pegged at 17 mpg. In a move we're not entirely sold on, though, the Acadia will also adopt a four-cylinder engine, and no, it's not GM's highly regarded 2.0-liter turbo. Instead, you'll be able to order this 4,000-pound CUV with a 2.5-liter, 194-horsepower four-cylinder. What it won't be able to provide in straight-line speed, it will make up for with fuel economy. GM is wagering the front-drive, four-cylinder Acadia will net 22 mpg in the city and 28 on the highway. Both engines are paired with a HydraMatic 6T75 six-speed automatic. A new All Terrain model is said to be optimized for wet, snowy and icy conditions, and its drive mode selector removes the Off Road selection in favor of All Terrain. We have live images of both the new Acadia Denali, as well as the new-for-2017 All Terrain model, direct from the floor of the 2016 Detroit Auto Show. There's also a video of the full GMC press conference with reactions from our editors. Check them out. GMC Introduces All-New 2017 Acadia * 700-lb. lighter, more efficient crossover aimed at heart of midsize segment * Expanded range of available active safety features, including Front Pedestrian Braking and Surround Vision Camera * New powertrains include a 2.5L I-4, offering a GM-est. 28 mpg hwy, and an available est. 310-hp 3.6L V-6 * Acadia Denali with new, exclusive Continuously Variable Ride Control * New Acadia All Terrain with an advanced AWD system with Active Twin Clutch * On sale this spring DETROIT, Tuesday, Jan.