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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Here's how Detroit is selling more luxury vehicles than Germany and Japan

Now there's an attention-grabbing headline, eh? Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures (click on the table to enlarge), six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five. Every enthusiast knows that pickup trucks are 'Murica's most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000. Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below. TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000 Ford F-Series pickup sales over $50,000 surpass combined BMW 3, 5, 7 Series luxury car sales SANTA MONICA, Calif. (December 10, 2014) - TrueCar, Inc., the negotiation-free car buying and selling platform, finds mainstream pickup trucks and sport-utility vehicles dominate U.S.

Truck Trend names GMC Sierra Denali 2016 PTOTY

Citing its best-in-class power, its amenities, and technology, Truck Trend magazine has named the GMC Sierra Denali its 2016 Pickup Truck of the Year. Seven "all-new or significantly revised pickup trucks" were invited to compete, and out of the seven tested categories the Sierra won interior, functionality, and "Empirical," and scored second in highway testing and exterior looks. It beat the Chevrolet Silverado 1500 High Country and Colorado Z71 diesel, GMC Canyon SLT diesel, Nissan Titan XD Pro4X, Ram 1500 Rebel, and Toyota Tacoma TRD Off-Road. In the mag's 43rd annual Four-Wheeler of the Year award, the Range Rover SVR claimed the crown. The Sierra got refreshed this year with new front-end styling with HID headlamps and LED accents, tech features like Apple CarPlay, Android Auto, and wireless phone charging, and optional convenience features like a remote locking tailgate and power articulated assist steps. The big powertrain upgrade was availability of the 5.3- and 6.2-liter V8s with an eight-speed automatic transmission. This is the second time Truck Trend has conferred a PTOTY award, the Ford F-150 walking away with the silverware last year. The nod to the Sierra comes after sister publication Motor Trend named the 2016 Chevy Colorado with the Duramax diesel engine its Truck of the Year. The press release below has the details on how the accolade was won. GMC Sierra 1500 Denali Wins TRUCK TREND'S 2016 Pickup Truck of the Year AwardFirst-Class Amenities, 21st Century Technology, and Best-in-Class Power Lead GMC Sierra 1500 Denali to Best Field of SevenLOS ANGELES December 22, 2015—TRUCK TREND, the nation's premier light-truck authority, has selected the GMC Sierra 1500 Denali as the winner of its second annual Pickup Truck of the Year Award.TRUCK TREND's Pickup Truck of the Year award program is an invitation-only shootout that is only open to all-new or significantly revised pickup trucks for the upcoming model year. For 2016, the field of vehicles included seven entries from five companies and consisted of one variant from each company's eligible product line. This year's contenders included:- Chevrolet Silverado 1500 High Country- Chevrolet Colorado Z71- GMC Canyon SLT- GMC Sierra 1500 Denali- Nissan Titan XD Pro4X- Ram 1500 Rebel- Toyota Tacoma TRD Off-RoadTRUCK TREND's experts were immediately impressed with the Sierra Denali, which is focused on comfort, safety, and innovation.