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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2020 Chevy and GMC HD truck spy shots reveal LED lighting

With Chevy and GMC's 1500 series pickups just starting to roll into dealerships, our attention naturally turns to the Heavy Duty 2500 and 3500 series trucks. We've seen these HD trucks testing already, but thes latest spy photos give us our first good glimpse of the two HD trucks' headlights through some translucent camouflage, and their designs appear very interesting and quite different from each other. The 2020 Chevrolet Silverado HD looks to be getting a striking set of LED lights that flank the grille. A previously released teaser image of the truck shows that the front lighting elements are split by a bulky wing that branches out from a big, upright chrome face, and both top and bottom units seem to incorporate LED slashes. If you look closely at the images, you can easily make out the Chevrolet script cut into the grille's top edge. Amidst a bevy of Chevy test trucks was one lone GMC model in a dually configuration, and the Sierra HD also appears to have some LED accent lighting up front. Unlike the boomerang-shaped Chevy LEDs, GMC's version sports a shoulder-like right angle of light bars. Assuming these are production-level lighting units, it seems the Sierra HD will stick pretty close to the face of GMC's latest light-duty pickup truck. We're still waiting for confirmation on what range of powertrains will be available in GM's next-gen HD trucks, but we're sure there will be both gasoline- and diesel-burning engines on the ordering sheet. We expect to hear official details on the trucks sometime soon. Related Video: Featured Gallery 2020 GM Heavy Duty Pickup Spy Photos View 18 Photos Image Credit: KGP Spy Photography Spy Photos Chevrolet GMC Truck gmc sierra hd chevy silverado hd

2020 GMC Sierra 2500 HD and 3500 HD spied on public roads

We saw spy shots of the Chevrolet Silverado HD a short time ago, and now it looks like GM has got the 2020 GMC Sierra Heavy Duty trucks running around in public too. The one we're looking at here appears to be a 2500 Denali Crew Cab, distinguished easily by the same Denali grille on the 2019 Sierra 1500. Aesthetic differences between the front fascias on the 1500 and 2500 HD are small, but the 2500 is a bit more muscular in the hood and lower trim treatment. GMC doesn't look like it's hiding a whole lot with this camouflage, since the sheets over the grille and headlights are mostly transparent. The black tarp over what appears to be a hood scoop leads us to believe it will have the same type of hood design as the 2018 HD. Other interesting bits revealed here are around the rear of the pickup. We can see the same interface for the MultiPro six-way tailgate on this truck as the 1500, so at least the Denalis will have the trick tailgate (we'd expect every trim to have it, though). Just like we saw on the Silverado, the Sierra HD gets the stepside feature just ahead of the rear wheels. LED taillights are clearly visible through the thin veiling, and GM's rear steps remain as well. in addition to this 2500 HD, our spy photographers also caught a 3500 HD model. This one isn't a Denali, as the grille shows its hand again. The grille is different than any of GM's designs on the new trucks we've seen thus far, actually. GMC showed us a teaser of what a new Silverado HD grille would look like months ago, but this differs even further than that. It looks rather minimalistic under the sheet for now, with strong horizontal slats. The actual shape and design of the truck is revealed for the most part, since it's just wearing a thin body wrap. Its mirror design appears to be different from last year's, as the arm is completely solid. A sidestep right in front of the rear wheels carries over from the 2500 HD too. We imagine both this truck and the Silverado HD will debut early next year during auto show season. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.