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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

GMC introduces Canyon Nightfall Edition for the steathly and stylish

It may be just now arriving at dealers, but the 2015 GMC Canyon has just received its very first special edition trim, although the stealthy Nightfall Edition is, in the greater scheme of aesthetic upgrades, pretty basic. GMC has blacked out the truck's grille and side steps, added a spray-in bedliner as standard, fitted new 18-inch "Dark Argent" wheels with black inserts, a polished exhaust tip, remote start and automatic climate control. Naturally, the Nightfall Edition is only available with Onyx Black paint. Customers interested in the blacked-out pickup will need to choose between two-wheel drive and four-wheel drive, although they'll be freed the burden of picking a trim level or body style, as the Nightfall is limited to the mid-grade SLE with the four-door crew cab arrangement. "The new Canyon Nightfall Edition expands the Canyon lineup and gives style-conscious customers another choice," GMC's vice president of sales and marketing, Duncan Aldred, said in a statement. "Importantly, customers get the great looks of the Canyon Nightfall Edition and its unique content at a greater value than ordering the features separately." GMC has not released any information about the price of the Nightfall Edition, or when it will arrive in dealerships. Scroll down for the full press release announcing the newest member of the Canyon family. GMC Introduces 2015 Canyon Nightfall Edition Special edition model offers sleek, shadowy appearance 2015-01-08 DETROIT – GMC today introduced the 2015 Canyon Nightfall Edition – a stylized, blacked-out edition of the brand's all-new premium midsize truck that blends a dramatic appearance with popular features and accessories. The Canyon Nightfall Edition is offered on SLE crew cab models, either 2WD or 4WD, in Onyx Black and will be available in the first quarter of 2015. In addition to standard equipment on the SLE, the Canyon Nightfall Edition includes: Unique black grille Black assist steps Factory spray-in bedliner 18-inch multi-spoke aluminum wheels with Dark Argent painted inserts Polished exhaust tip Automatic climate control Remote start "The new Canyon Nightfall Edition expands the Canyon lineup and gives style-conscious customers another choice," said Duncan Aldred, vice president of GMC Sales and Marketing.

2014 Chevy Silverado, GMC Sierra first pickups to ace updated NHTSA tests [w/video]

General Motors has just become the first pickup truck manufacturer to receive five-star overall vehicle scores in the National Highway Traffic Safety Administration's New Car Assessment Program. The updated safety standards, which went into effect in 2011, are more strenuous than the previous NHTSA curriculum and involve collecting both more and more substantial data, reflecting the improved safety inherent in newer vehicles. This feat is made more impressive by the fact that both Ford and Ram have released brand-new trucks since the new testing went into effect - GM's victory is no technicality.
The rating only applies to the redesigned, light-duty Silverado, Sierra and their upmarket variants, High Country and Denali, respectively, while only Crew Cab variants were tested. Considering that the four-door body style will make up 60 percent of GM's light-duty truck sales, the exclusion of the other variants seems reasonable.
This news is sure to be yet another feather in GM's pickup-oriented cap. Be sure to scroll down for video of the crash testing, as well as the full press release from General Motors.