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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

What the electric Hummer's size and weight means for its efficiency

The 2022 GMC Hummer EV Edition 1. Tim Levin/Insider If you think driving a pint-sized Nissan Leaf is as good for the planet as driving a huge electric Hummer, think again.  The GMC Hummer EV uses significantly more electricity than other EVs, meaning it produces more pollution upstream.  The electric Hummer weighs 9,000 pounds and its battery weighs as much as a Honda Civic. The new electric Hummer rolls through town without a deafening engine rumble or a cloud of toxic fumes, but it doesn't exactly tread lightly.  The colossal truck weighs an astonishing 9,000 pounds. (Think two Toyota Tacomas, three Honda Civics, or 24 Shaquille O'Neals.) Moreover, the GMC Hummer EV is in many ways a supersized gas guzzler for a new era. It repackages many of the same flaws of hulking SUVs and trucks of years past — and proves not all zero-emission cars are created equal. EVs can be energy guzzlers too On the whole, electric cars use less energy than gas-powered ones. But they aren't all equally efficient.  No surprise here: The Hummer needs more electricity than any other EV on the market to move its elephantine frame. The Environmental Protection Agency rates the pickup at 47 MPGe (miles per gallon of gasoline-equivalent). For comparison, the Tesla Model 3 sedan is nearly three times as efficient, earning a rating of 132 MPGe. The Ford F-150 Lightning, another electric truck, gets 70 MPGe.  This has real consequences: Since the US gets 61% of its energy from oil, coal, and natural gas, the more electricity a car needs, the more pollution it creates upstream.  As the Union of Concerned Scientists put it: "Both EV cars and trucks are much cleaner than their gasoline counterparts, but electric trucks are responsible for more global warming emissions than electric cars simply because trucks are larger and heavier."  The 2022 GMC Hummer EV Edition 1. Tim Levin/Insider The Hummer EV is also resource-intensive to manufacture, requiring a ginormous (and weighty) battery to give people the 300-plus miles of range they desire. You could produce three Chevrolet Bolts with the same battery cells consumed by one Hummer.

Chevy Colorado, GMC Canyon get updated tachometers due to graphical error

After James Bearing bought a Chevrolet Colorado, he noticed a discrepancy between the truck's spec sheet and the truck's tachometer: Chevrolet said 3.6-liter V6 in the little pickup produces 305 horsepower at 6,800 rpm, but the the tachometer indicates a redline at 6,500 rpm. So either he wasn't making as much power as he was promised, or the tachometer display was incorrect. Bearing said he asked Chevy about it but got no response. Until now. A General Motors spokesman said the rev limiter is indeed set for 6,800 rpm, but the tach graphics "are slightly off" in the Colorado and the GMC Canyon, and submitted an SAE horsepower certification to back him up. If you're wondering how such a thing got past quality control... well, let's just say you're not alone. GM is going to fix "the graphics on future trucks," which makes it sound like Bearing will just have to learn to live with the indicated redline he's got. He could always pretend he's driving a sleeper, with four more ponies waiting to be unlocked in the danger zone for those who dare. Related Video: Featured Gallery 2015 Chevrolet Colorado: First Drive View 38 Photos Related Gallery 2015 GMC Canyon: Quick Spin View 27 Photos News Source: Auto Guide Auto News Chevrolet GM GMC Truck gmc canyon