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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

2020 GMC Sierra makes diesel and 10-speed more available

The 2020 GMC Sierra full-size pickup truck doesn't look much different than the previous model, but it brings along a number of new feature updates. Specifically, certain options are now more widely available, including some powertrain options. The model year also brings about the truck's latest towing camera and some towing app updates. We'll start with the 3.0-liter diesel inline-six and 10-speed automatic, as both are more broadly available for 2020. The diesel adds the second-lowest Elevation trim level, meaning it's available in every trim except the base Sierra. The diesel is also now an option for the CarbonPro Edition AT4 and Denali, so you aren't limited to the 6.2-liter V8 for those trims. The 10-speed automatic is finally available on the 5.3-liter V8, but it's restricted to four-wheel-drive versions of the SLT, AT4 and Denali trims – lower trims retain the eight-speed automatic. The 10-speed transmission continues to be standard with the 6.2-liter V8 and 3.0-liter diesel. GMC also added new towing-related features for 2020. It has a newly-optional rear-view camera system that can show what's behind the truck's trailer, and it can project that where the trailer is on the main display, effectively making the trailer disappear. This feature was introduced in the Sierra HD. GMC also added a feature to its trailer app that lets you store and share details on your trailer setup so that it's easier for someone else to hook it up. You can even monitor and activate functions on compatible trailers with the app. There are a number of other more minor updates. Sierras can now be optioned with adaptive cruise control. The Elevation trim is available with the Crew Cab configuration. The AT4 CarbonPro Edition gets a few extra black accents compared with the 2019 version. Pricing and availability of the 2020 Sierra haven't been announced yet, though.

Inevitable GMC Canyon Denali spotted testing

Practically every other model in the GMC lineup already offers a more luxurious Denali option, so why not extend that to the Canyon midsize pickup? It's hardly a surprise to see the brand doing just that, especially since the standard model seems to be proving quite a success. This Canyon was recently spied testing wearing camouflage over its front end. The truck still needs to breathe, though, and the opening in the obfuscation makes it quite easy to spot the Denali's chrome mesh grille, rather than the horizontal slats of the standard model. Also, just peeking out of the bottom part of the masking is the lower air intake, which appears to be completely lined in chrome now. At the sides and rear, the styling is identical to the current look of the pickup, at least for this prototype. While our spies didn't snap any shots of the interior, it seems safe to anticipate the usual Denali upgrades there, including better materials and additional tech features. Of course, expect a bump in price at the same time to pay for the improvements.