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GMC reveals updated 2016 Sierra

It was just the other day that Chevy revealed the face of the new 2016 Silverado. And as might have been expected, sister brand GMC has followed up by unveiling its version in the facelifted 2016 Sierra pickup – just two and a half years since the current all-new model was rolled out. Though details released thus far remain few and far between, GMC has revealed more images of the new Sierra – in SLT, Denali and All Terrain trim levels – than Chevy did of the updated Silverado. It's got new headlights, fog lamps, and C-shaped daytime running lights and taillights, all using LED elements. It's arguably a more muscular look than the Chevy version, and with more chrome than the toned-down Silverado. That is, at least, in SLT and Denali trims. The All Terrain version looks more in line with the similarly off-road-focused Silverado Z71 and its color-keyed treatment. The changes ought to help GMC keep up the momentum that has seen its sales rise year-over-year every month over the past twelve. The interior shots indicate that the new Sierra will incorporate Apple CarPlay like GM is installing in so many models across its various brand ranges. But we'll have to wait a little while longer for all the details. Related Video: 2016 GMC Sierra Unveiled 2015-07-15 DETROIT -- GMC's best-selling truck has great momentum coming off its best June since 2006 and 12 consecutive months of year-over-year sales gains. With exterior styling as its top reason for purchase, the new truck adds key design elements: LED "C-shaped" signature daytime running lights and LED headlights; new front fascia and grilles for each trim level; new LED fog lamps; new bumpers; and new "C-shaped" LED taillights. The new Sierra will be available in the fourth quarter of this year, with additional details and information on the new model released in the coming months.

2014 GMC Sierra Regular Cab revealed

Despite initially launching in just the Crew Cab configuration, the lineup of 2014 GMC Sierra and 2014 Chevrolet Silverado trucks will eventually grow to include three cab sizes and three bed lengths. Oddly enough, our first look at the Regular Cab bodystyle has arrived in a General Motors press release discussing the aerodynamics of the new truck, with an image showing a Sierra Regular Cab testing in the wind tunnel. GMC's website says that Regular Cab and Double Cab models will be available by summer.
While it really didn't take too much imagination to figure out what the two-door version would look like, this Regular Cab Z71 looks pretty sharp with its standard-length (6.5-feet) bed - a longer bed will also be offered. In regards to the aero tuning of the 2014 Sierra, these images show just how far GM has gone in maximizing the truck's fuel efficiency and reducing its noise, vibration and harshness (NVH) levels. Interestingly, the press release shows visual evidence that keeping the tailgate up is best for aero - there's always been some Mythbusters-level contention about such things -but GM also says that adding tonneau covers (preferably soft) and running boards can also help improve the overall aerodynamics. Scroll down for all of this aero info in the official press release.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits