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GM thinks Colorado and Canyon midsize trucks will lure crossover buyers

The invitation to come out and sample product at the General Motors Proving Grounds in Milford, MI is rarely dull, and after spending this morning driving preproduction versions of the Chevrolet Colorado and GMC Canyon all we can say is... under strict embargo. Sorry, America, we were as excited as many of you are to learn more about GM's new midsize truck range and take note of how they go down the road, but it's going to be September before we're allowed to share that with all of you. Here's to sweet suspense.
While we might not be able to talk about refinement or handling yet, we did find some of the product positioning and marketing statements from GMC and Chevy officials on hand at the program to be pretty interesting.
Of course, we all know that the literal competitive set for Canyon and Colorado is comprised of two comparatively ancient Japanese midsize trucks: the Toyota Tacoma (which currently owns this segment) and the Nissan Frontier. The Frontier's bones are as old as the 2005 model year, with 2009 marking the last time the truck was updated. The Taco was also launched in 2005, though it did see a freshening for 2012. The point remains that, in every facet from powertrain to dash plastics, the GM midsize truck twins are going to look positively space age by comparison when they hit the market for MY 2015.

New Chevrolet Silverado to be revealed on Facebook on Thursday

There's not much to see here, but if you're one of those waiting for the reveal of the 2014 Chevrolet Silverado 1500, above is the teaser image that Chevrolet posted on its Facebook page. We've seen the truck in form-fitting camo before, and even less can be made out here beyond those seriously punchy Silverado-esque fenders and the knowledge that the projector-beam headlamps teased previously do indeed work. We'll have to wait until Thursday for a full perusal of the "bold exterior design" and "careful attention given to every detail" we've been promised.
Gathering intel and rumors, magnesium and aluminum contribute to the Silverado's weight loss plan, the purported "High Country" top-tier trim will contribute to luxury pickup truck competition and profit margins and the next-generation small-block V8 will contribute to improved fuel economy. On the engine note, there have been rumors of available V6 engines, and when Facebook user John Jones asked "Where's your answer to that EcoBoost Chevy?", the Bowtie replied "stay tuned on the 13th. We think you'll be pleased...".
Along with the "Raise the Bar" tag, Chevrolet says of the Silverado, "You asked, we delivered." You can watch the reveal live on Chevrolet's Facebook page at 9:30 am EST, this Thursday, December 13. The GMC Sierra 1500 will also be there, and we'll see both in person at the Detroit Auto Show in January.

GM to squeeze out more production capacity for midsize trucks

General Motors was predicting a strong showing for the Chevrolet Colorado and GMC Canyon before they debuted, and demand among dealers for the midsize trucks even exceeded company's expectations. The positive situation has left GM with a problem, though: finding ways to increase capacity for the pickups at the Wentzville Assembly plant in Missiouri. With a third shift already running, GM has continued to look for ways to build just a few more of the trucks at the plant. The company has plans to hire as many as 1,000 more workers for the Saturday and Sunday shifts to construct an additional 2,000 pickups a month, according to unnamed insiders at the factory speaking to Automotive News. The little adjustments even extend to getting rid of an unpaid break to add 18 minute of assembly time over the course of a day, which equals about 3,500 more vehicles a year. All of this effort comes because the trucks are in such high demand. According to GM's figures, the company has delivered a combined 35,720 units of the Colorado and Canyon from January through April 2015, and the Chevy was the fastest-selling truck in the US for the previous three months. In May, it spent an average of just 12 days in showrooms before being snapped up. And even better for the company, 43 percent of these buyers came from other brands. According to Automotive News, the most popular trade-ins have included the Ford F-150, Toyota Tacoma, and Dodge Dakota. Related Video: