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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

GM able to add diesel to half-ton pickups if market demands it

A few years ago, the trend in half-ton pickup trucks was ultra-luxurious trims, often with the words "limited" or "platinum" tacked on after the model name. That was well and good, but we like this latest fad a lot more - diesel engines. First, Ram came to bat with a 3.0-liter, V6 turbodiesel for the 1500, then Nissan announced that the next-generation Titan would be getting an eight-cylinder Cummins diesel.
Now, word is coming in from AutoGuide that General Motors can, if it so chooses, drop a diesel engine into its light-duty trucks. The plot thickens, though, as it turns out that said diesel would be the same one Ram is using for its truck. According to AG, that engine comes from VM Motori, which GM owns a sizable chunk of. Therefore, GM can snag the 3.0-liter, V6 diesel for its trucks just as easily, if not more easily, than Ram.
If it's so easy for the Detroit-based manufacturer to access the engines, why not offer the a diesel-powered Sierra and Silverado from the start, then? According to GM spokesman Tom Wilkinson, The General doesn't seem so confident in a diesel pickup outside of its HD offerings. According to Wilkinson, the cost-benefit ratio doesn't line up for customers, thanks to both the impact on the truck's sticker price and the higher price of diesel, in general (the national average for a gallon of diesel is 43 cents more than a gallon of 87-octane unleaded).

Inevitable GMC Canyon Denali spotted testing

Practically every other model in the GMC lineup already offers a more luxurious Denali option, so why not extend that to the Canyon midsize pickup? It's hardly a surprise to see the brand doing just that, especially since the standard model seems to be proving quite a success. This Canyon was recently spied testing wearing camouflage over its front end. The truck still needs to breathe, though, and the opening in the obfuscation makes it quite easy to spot the Denali's chrome mesh grille, rather than the horizontal slats of the standard model. Also, just peeking out of the bottom part of the masking is the lower air intake, which appears to be completely lined in chrome now. At the sides and rear, the styling is identical to the current look of the pickup, at least for this prototype. While our spies didn't snap any shots of the interior, it seems safe to anticipate the usual Denali upgrades there, including better materials and additional tech features. Of course, expect a bump in price at the same time to pay for the improvements.