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GM profits threatened by glut of pickups

Automotive News reports that General Motors may slash production or ramp up discounts in order to deal with an oversupply of pickup trucks. GM currently has more than double the standard supply of pickups, and the vehicles are threatening to dampen the automaker's profits for 2013. Typically, automakers try to sustain a 60- to 75-day supply of vehicles, but GM is currently loaded with a 139-day supply, as of last month. At the end of November, the automaker was sitting on 245,853 units.
The manufacturer says that it will adjust production accordingly before laying any incentives on the profitable pickups. Even so, there's some concern that the inventory swell could hurt the roll-out of the next-generation Chevrolet Silverado and GMC Sierra. GM actually began slowly stepping back production in August, but it's clear the company will take further action as it heads toward the end of the year and into the next. Analysts predict the automaker could reduce pickup manufacturing by nearly half in the first quarter of 2013.
That still may not be enough to keep GM from laying extra cash on the Silverado and GMC Sierra. While the company's incentive spending was down in November compared to the same month in 2011, both the Ram 1500 and Ford F-150 saw double-digit percentage increases in sales last month while the Silverado and Sierra numbers slid compared to a year prior. Incentive spending could help move more trucks and add some balance to the GM inventory surge.

New GMC feature reminds drivers to check for kids in hot cars

We see the stories every summer: Dozens of children die from heat stroke every year after being left inside hot cars. GMC has introduced a feature in the 2017 Acadia in an effort to help curb the problem. Simply called Rear Seat Reminder, it alerts the driver if the vehicle suspects someone might have been accidentally left behind. GMC's alert will trigger under certain circumstances. Five chimes will sound and a warning will display if the rear doors are opened and closed within 10 minutes of the vehicle starting or if those doors are opened while the vehicle is running. The system does not sense items or people in the rear seat like the front passenger seat would to trigger the airbag. Warnings will be displayed regardless of interior or exterior temperature; while the summer months are the deadliest, leave-behind deaths occasionally occur during cold weather. Drivers should be aware that temperatures in vehicles can quickly rise to dangerous levels, even if the ambient temperature seems cool and comfortable. View 23 Photos Unfortunately, a large percentage of children are intentionally left in cars. A negligent caretaker, whether it be a parent, grandparent, or babysitter, can leave a child behind while they go to work or run an errand, not expecting any problems. Some children unintentionally trap themselves in cars while playing in the cabin or trunk. The Acadia's system is unlikely to prevent these scenarios. While we believe that GMC should be commended for making an effort to put an end to these tragedies, we're not certain how effective the system might be until driver education improves. It's also possible drivers will come submit to warning fatigue and begin to ignore the messages. That said, if this software-based solution prevents just one death, it was worth the effort. Related Video: Image Credit: GMC GMC Safety Crossover gmc acadia

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")