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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

Chevy Trax engineer says GMC version possible

The Buick Encore is doing so well and its platform-mate the Chevrolet Trax has such good reviewer vibes going for it already, that a GMC version hasn't been ruled out. During the recent press launch, Automotive News asked lead engineer Al Manzor if the Trax could wear a GMC-branded suit, to which Manzor replied, "I think that is certainly possible." That's a long way from telling us anything about the probability of a GMC version of the Trax, and a legion of questions would need to be answered before it could happen. How would a GMC version be priced to leave room for the $26,465 GMC Terrain but not eat into sales of the $20,995 Trax or the $24,035 Encore? Or would that matter? Could it primarily be considered to encourage a new faction of The Yukon Set at the compact end, GMC buyers being famously committed to the marque? And of course, would there be a Denali version? It'll probably be a long while before we have any kind of answers, but if you want to see it happen, the door to your campaign of persuasion is at least ajar.

2019 GMC Sierra 1500 All Terrain spied with raised suspension, off-road tires

The 2019 GMC Sierra is here, though we've only seen the two top-tier trims, SLT and Denali. As past spy shots show, the Chevy Silverado's corporate sibling has more on the way. We now have a new batch of images showing what looks like the new All Terrain package, sort of a GMC equivalent to the Silverado's Trail Boss guise. The current All Terrain package is available in three different tiers on the Sierra SLT: All Terrain, All Terrain SLT Premium and All Terrain X. In addition to equipment from the Z71 package (skid plates, suspension upgrades), the All Terrain package adds Rancho shocks, an Eaton locking rear differential and more aggressive tires. There are some additional features and appearance changes, too. The more aggressive All Terrain X adds things like a cat-back exhaust and Goodyear Wrangler DuraTrac tires. The truck in these spy shots is definitely wearing different wheels and tires than the Sierras we've previously seen. It also looks like it's sitting a little higher, just like the Silverado Trail Boss. This also looks to be an SLT model as it doesn't have the MultiPro tailgate. Expect the 5.3-liter and 6.2-liter V8s to return, but don't rule out a diesel-powered Sierra All Terrain sometime down the line. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 GMC Sierra All Terrain spy shots View 9 Photos Image Credit: Brian Williams Design/Style Spy Photos GMC Truck Off-Road Vehicles gmc sierra 1500