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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2023 GMC Sierra AT4X new AEV Edition's spirit animal is the Bison

GMC's newly redesigned 2023 Sierra is getting some equipment that might sound familiar to fans of the Chevrolet Colorado ZR2 formula that inspired it. Don't call it a "Bison," but the new Sierra AT4X AEV (American Expedition Vehicles) Edition sounds an awful lot like everybody's favorite bovine-themed midsize off-road pickup, and GMC says it will be its most off-road capable factory Sierra 1500 ever. If you're not familiar with the AT4X formula, it's already pretty robust. The GMC twin to the new Silverado ZR2 boasts Multimatic DSSV spool-valve dampers, improved ground clearance and approach/departure/breakover angles compared to the "standard" AT4, plus front and rear electronic locking differentials. The AEV Edition looks to the margins for additional improvement.  "The Sierra 1500 AT4X is an incredibly formidable platform when it comes to on- and off-road performance and capability,” said AEV CEO & founder Dave Harriton. “We took our signature approach to help elevate this truckÂ’s inherent off-road capability to the next level. We are confident customers will love the result." The standard AT4X already offers plenty of ground clearance (10.8 inches) and an approach angle of 25.5 degrees, departure angle of 23 degrees and breakover angle of 22.7 degrees. The AEV Edition bumps the ground clearance to 11.2 inches and its AEV-sourced stamped steel bumpers improve the approach angle to 32.5 degrees, departure angle to 23.4 degrees (compared to 23 degrees) and the breakover angle improves to 23 degrees.  "Our customers want an uncompromising combination of on-road technology and off-road capability," GMC boss Duncan Aldred said in the company's announcement. "Leveraging GMCÂ’s unwavering dedication to providing premium trucks and AEVÂ’s expertise in engineering and integrating performance-driven parts and accessories, this truck provides extreme capability, technology and comfort." The AEV Edition will ride on 33" mud-terrain tires wrapped around unique 18-inch AEV "Salta" wheels finished in gloss black. The front end was restyled to accommodate the AEV Edition's wheel and tire package (it was too big for the existing wheel wells, apparently) and front bumper.

GM plans to sell the Chevy Tahoe and Cadillac Escalade in China

General Motors Co plans to sell full-size sport-utility vehicle (SUV) models in China for the first time, and will import a range of models to beef up its product lineup into the world's biggest car market, its China chief told Reuters. The plan would mark a change of tack for GM, which currently produces all of the vehicles it sells in China within the country, which is set to be the only major economy to grow this year amid the COVID-19 pandemic. GM, China's second-biggest foreign automaker, is aiming to offer four models as it looks to improve its brand image and support a sales recovery: Chevrolet's Tahoe and Suburban, Cadillac's Escalade and the GMC Yukon Denali. The Detroit-based company is showcasing those models at the China International Import Expo, or CIIE, an annual import show in Shanghai which started on Wednesday and runs into next week. "Our intention is to get customer reaction and find a way to sell these cars in China," said GM's China chief Julian Blissett. The automaker sees opportunities for such vehicles, partly because Chinese families are expanding, he added. "We are looking into a variety of market sales plans for these vehicles, including online sales, leasing and others," he said, declining to give a detailed timeframe for the plan. GM's Buick and Cadillac mid-size SUVs helped the group's Chinese sales grow 12% in the third quarter this year, the first quarterly growth in the past two years. But it does not have full-size SUV models, which usually have a third row of seats and has room for six or seven people. BATTLEGROUND China, where over 25 million vehicles were sold last year, is a crucial battleground for global automakers including Volkswagen AG, the biggest foreign player by sales volumes, GM and Toyota, as well as local leaders Geely and Great Wall. The country has seen auto sales pick up in recent months following a COVID-19-induced slump, and authorities say they have largely brought the epidemic under control following its emergence in the central city of Wuhan at the end of last year. The expansion plan would also mark GM's first official sales in China of GMC vehicles, a premium brand in the group. Previously GMC vehicles were only sold in the country via unofficial grey importers. The imports will, however, not change GM's basic production strategy in China. It will still mostly sell vehicles made in China - for now, at least. "Depending on however we go we might make other decisions," Blissett said.