2020 Gmc Sierra 3500 4wd Crew Cab Long Bed Denali on 2040-cars

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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

2014 Chevy Silverado, GMC Sierra first pickups to ace updated NHTSA tests [w/video]

General Motors has just become the first pickup truck manufacturer to receive five-star overall vehicle scores in the National Highway Traffic Safety Administration's New Car Assessment Program. The updated safety standards, which went into effect in 2011, are more strenuous than the previous NHTSA curriculum and involve collecting both more and more substantial data, reflecting the improved safety inherent in newer vehicles. This feat is made more impressive by the fact that both Ford and Ram have released brand-new trucks since the new testing went into effect - GM's victory is no technicality.
The rating only applies to the redesigned, light-duty Silverado, Sierra and their upmarket variants, High Country and Denali, respectively, while only Crew Cab variants were tested. Considering that the four-door body style will make up 60 percent of GM's light-duty truck sales, the exclusion of the other variants seems reasonable.
This news is sure to be yet another feather in GM's pickup-oriented cap. Be sure to scroll down for video of the crash testing, as well as the full press release from General Motors.

2015 GMC Yukon erupts into flames during Anaheim test drive [w/video]

A 2015 GMC Yukon burst into flames while on a test drive in Anaheim, CA on Sunday after smoke filled the cabin. Residents of the neighborhood where the driver abandoned the redesigned Yukon reported hearing a series of small explosions (likely the tires, based on the video), according to a report from KTLA and The Los Angeles Times.
No one was injured in the incident, which The Times reports occurred after a possible oil or fluid leak. As you can see in the image above, the Yukon was engulfed in flames, although the Anaheim Fire Department was able to put out the blaze in about 15 minutes.
"We're very lucky that no one got hurt, and it was in an area that... was safe," Lt. Tim Schmidt of the Anaheim Police Department told KTLA reporters. "If there was any place that was going to be safe, it would be this area. It's very open. It worked out for us."