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Could the GMC Jimmy come back as a Wrangler fighter?

Every three or four years, two cars go into heavy media rotation in stories about supposed new competitors. The headlines go something like, "X automaker working on a vehicle to fight the iconic Y." The Y cars are the Porsche 911 and the Jeep Wrangler. For this story, the X automaker is GM. And since GM already has its 911-fighter poised for debut next month, we speak here of the Wrangler. Car and Driver writes that GMC might take another shot at a Jeep challenger, this time by rebirthing a body-on-frame Jimmy SUV. For any who don't know, GMC sold an S-15 Jimmy from 1982 to 2005, a twin of the Chevrolet S-10 Blazer. Those SUVs started their lives as the Chevrolet S-10 and GMC S-15/Sonoma pickups. The Blazer name has returned to the light, albeit without its old-school rugged manners. There's still an opening on the GMC side, though, so C/D says the idea would be to work that old magic on the GMC Canyon pickup. The report is more chaff than grist for the rumormill, with liberal application of phrases like "looking to come up with," "could be," "could take," and "could arrive." Having said that, a potential Jimmy model could come in a few years, could use the same six-cylinder gas and four-cylinder diesel engines as the Canyon, and could start around $30,000. The Jimmy could wear GMC's new mud-and-guts AT4 trim name, or become a mud-and-guts trim for the Canyon just as the ZR2 is for the Colorado. It's not an entirely crazy idea, however, when a body-on-frame Trailblazer SUV based on the Colorado sells in Latin America, Asia, and Australia and does pretty well in the mud and muck. GM's been on the edge of going to war with the Wrangler for at least 12 years, when a Hummer exec said the HX concept would debut at the 2008 Detroit Auto Show and go on sale in 2010 as the H4. In 2015, The Wall Street Journal said GM was canvassing GMC dealers about something to get in the ring with the Wrangler. And all that was before every other automaker had to watch Jeep open a money-counting operation to handle its Wrangler profits, and dealers started charging $20,000 markups on Gladiators. In May, spy shooters caught a sensor-laden Jeep running at GM's Milford Proving Grounds in Michigan. Earlier this month, Bloomberg reported GM is considering a Hummer revival as an all-electric hardcore SUV. So we will not be surprised if GM rolls out a Wrangler fighter in the near-ish future. But we won't be surprised if GM doesn't, either.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

GM's MPG overstatement could affect 2 million vehicles

Late last week, GM admitted that three of its large SUVs fuel economy window stickers did not match their actual efficiency ratings, and so the vehicles couldn't be sold. The stickers on the 2016 Chevy Traverse, GMC Acadia, and Buick Enclave said their ratings were one to two miles per gallon better than they should have been. Officially, the number of affected vehicles sits at about 60,000. But Consumer Reports makes a good point: what's up with all of the previous model year SUVs that are basically the same vehicle? To wit: the 2016 model year vehicles are not substantially different than the 2015 or the 2014, or even going all the way back to 2007. On the EPA's fuel economy website, all of these older models will "have better stated fuel economy numbers than the new vehicles in GM's dealerships," Consumer Reports noted. CR's best point, and the one that makes the 60,000 number potentially grow to 2 million if all of the vehicles built on this platform are affected, is that "[i]t seems unlikely that the company would change the powertrain on these carryover models so late in their model cycles in a way that would cause a dramatic, negative impact on fuel economy." GM says that earlier model year SUVs are not affected and the EPA did not respond to CR's question about the potential for more discrepancies. We've seen automakers reverse course before, so if GM has to come out with a mea culpa soon, don't be surprised. GM is rushing corrected stickers to dealers so that the SUVs can be sold again, but a fix for the already-sold vehicles could be trickier to solve. Related Video: Related Gallery 2013 GMC Acadia View 16 Photos News Source: Consumer Reports Government/Legal Green Buick Chevrolet GMC Fuel Efficiency mpg gmc acadia chevy traverse