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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

2017 GMC Acadia starts at $29,995

The 2017 GMC Acadia has a lower price in addition to its smaller size and 700-pound weight loss. The latest model starts at $29,995 (including $925 destination) when it arrives at dealers this spring, which is $1,905 less than last year's base version. That low price is just for the front-wheel-drive only SL trim, but there are savings throughout the 2017 lineup. The least expensive all-wheel drive version comes on the SLE model for $35,375, versus $37,100 last year (after $925 destination). The top-spec all-wheel drive Denali now costs $47,845, compared to $50,815 for the 2016 version. You can check out the MSRP for each trim in the release below. The new All Terrain model costs $40,040 and gets a more sophisticated all-wheel drive system with an active twin clutch. GMC claims the layout improves performance in wet, snowy and icy conditions. However, the trim is only available in five-passenger configuration, and storage bins in the floor replace the third-row seat. The 2017 Acadia price is also competitive with some challengers in the segment. For example, a base 2016 Honda Pilot is more expensive at $31,045 (after $900 destination), and the top Elite is $47,470, which is barely cheaper than the Denali. A base 2016 Ford Explorer is more costly at $31,995 (after $945 destination), and the Platinum for $53,915 is several thousand more than a Denali. The latest Acadia offers customers a bounty of tech and efficient powertrains. The IntelliLink infotainment system has support for Apple CarPlay and Android Auto, and there're available safety systems like front pedestrian braking and a surround view camera. Most models come with a 2.5-liter four-cylinder, which GMC estimates gets 22 miles per gallon city and 28 mpg highway with front-wheel drive. A 310-horsepower 3.6-liter V6 offers an estimated 25 mpg highway for front-wheel drive models. Both powertrains use a six-speed automatic. Related Video: 2017 GMC Acadia starting at $29,995 Drives to heart of midsize SUV segment with lower starting price, more features DETROIT – GMC announced today pricing for the all-new 2017 Acadia will start at $29,995 when it goes on sale this spring. The base price is $1,905 less than the 2016 base model and the new Acadia offers more standard equipment, including a new IntelliLink system with Apple CarPlay and Android Auto compatibility (User interfaces are products of Apple and Google and their terms and privacy statements apply.

GM tells owners not to use SUV wipers due to fire risk

General Motors is recalling 31,685 examples of the 2016 Buick Enclave, Chevrolet Traverse, and GMC Acadia because a short circuit in the windshield wiper motor can potentially lead to a fire. Due to the danger, the company is asking owners not to use the wipers until the problem is fixed, according to The Detroit Free Press citing the Associated Press. A manufacturing defect in the wiper motor cover means that the electrical terminals can come into contact and cause a short. The part could "melt, smoke, or catch fire," according to a statement from GM. The company will get them fixed immediately, and dealers will replace the cover. If there's bad weather at the time the owner specifies to get the recall work completed, the automaker will come pick up the crossovers. Depending on parts availability, the automaker will supply a rental car for customers, as well. The issue was discovered at the factory. According to the company's statement, only 6,405 actually made it to customers, and they were notified immediately by overnight letter. The rest were in dealer stock. The affected crossovers carry build dates between August 18, 2015 and September 24, 2015. Of those, there are 29,295 in the US and 1,073 in Canada. GM Statement: General Motors has told the National Highway Traffic Safety Administration that it will recall approximately 29,295 2016 model year Chevrolet Traverse, Buick Enclave and GMC Acadia SUVs in the U.S. because the front windshield wiper motor may overheat when in use because of a manufacturing defect. In some cases, the front windshield wiper motor cover may melt, smoke or catch fire. The approximately 6,405 customers who have taken delivery of these vehicles were notified by overnight letter and are urged to contact a GM dealer as soon as possible to arrange a service appointment. These customers should not use the front windshield wipers until they have been repaired. If weather conditions prevent driving the vehicle without using the windshield wipers, GM will arrange to pick up the vehicle for servicing. If repair parts are unavailable, GM will provide a rental car at no cost until parts become available. The total population, including Canada, Mexico and exports, is approximately 31,685. About 25,280 of these vehicles are in dealer stock and will not be sold until repairs are made.