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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

Chevy and GMC trucks get CNG option pricing

Chevrolet and GMC have clued us in to pricing of the bi-fuel option for the 2015 Silverado and Sierra 2500HD CNG and 3500HD CNG pickups: it starts at $9,500; we're still missing the rest of the pricing inferred by the word "starts," however. If you remember from the Chicago Auto Show introduction, the 6.0-liter V8 puts out 360 horsepower and 380 pound-feet of torque when drinking gas, 301 hp and 333 lb-ft when inhaling CNG.
Chevrolet figures that a bi-fuel Silverado HD is worth $2,000 in savings if driven 19,500 miles on CNG and 7,500 miles on gasoline in the span of a year, a recoup rate easily attainable to high-mileage fleet owners. It can be specced on double- and crew-cab pickups with single rear wheels, not on dualies.
The 2015 Chevrolet Express and GMC Savana short-wheelbase passenger and cargo vans also get CNG options, starting at $10,825 for the three-tank system, and $12,090 for the four-tank system that can only be had on the cargo hauler. You'll find a bit more info on all of the permutations in the press release below.

GM renders new Chevy Colorado, GMC Canyon pickups

At a series of industry seminars in Traverse City, MI today, General Motors executive vice president Dan Ammann gifted us with our first glimpse of the upcoming midsize pickup range from Chevrolet and GMC.
Just two slivers of nose are all we can see of the soon-to-be announced Chevy Colorado and GMC Canyon, though the teaser image does make plain that the pair will follow the styling cues (at least up front) found on big brothers Silverado and Sierra.
GM hasn't given us much in the way of detail in its ultra-brief press release that accompanied the teaser image, which is to be expected. We're told only that the pair of trucks are designed to be "capable, versatile and fuel-efficient alternatives to full-size pickups" and that production will start sometime in 2014, at the Wentzville, MO assembly center.