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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

Daily Driver: 2015 GMC Canyon

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 GMC Canyon, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hey, guys. This is Seyth with Autoblog, and I'm here in the 2015 GMC Canyon pickup truck. The version I'm in is about as bare bones as this truck gets. We've got a convenience group package, which means I have things like a remote lock and unlock. I've got a spray-in bed liner and then I've got the very tiny but still useful infotainment system, which allows for things like hooking up your phone, [00:00:30] Bluetooth streaming music from my iPhone to the sound system, things of that nature. Really there's not a whole lot here. What you see is what you get. The interior is pretty basic. We've got gray plastic. We've got black plastic. We've got these gray cloth seats which I actually kind of dig. They've got a cool shape. It's comfortable in terms of the interior but it's certainly not fancy at all. You go back and look into the segment and you look at offerings from Nissan and Toyota and you'll see that this really feels pretty [00:01:00] plush certainly compared to their base level trucks. We've got the 2.5-liter 4-cylinder in it. Still makes 200 horsepower and 191 pound feet of torque. It doesn't feel completely slow but I'll admit that some of that has to do with the fact that I have a six-speed to play around with. I'm revving it up a little bit higher than you normally would with a pickup truck. It's not fast. It doesn't mean that it's not a little bit fun to drive. [00:01:30] We've come so far in terms of overall ride quality, noise vibration and harshness and things of that nature in all pickup trucks that it's frankly surprising to see something at the very bottom end in terms of price of the market be as good as this is. I think that you're going to get a lot of people who are into the truck lifestyle who like the look. You're going to get a lot of people who are moving down from bigger trucks that still want to have a little bit of capability. Then with things with a truck of this nature where you're talking about a [00:02:00] sub-$25,000 price point, you're just going to get a lot of people who want a vehicle of any kind, kind of a budget vehicle.

Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.