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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM Recalling Another 2.7 Million Vehicles In Five Separate Campaigns

The recalls keep rolling in from General Motors, evidently keen to avoid repeating the mistakes of the ignition-switch debacle and clean house. This time they're all coming at once, with five separate recalls announced together covering approximately 2.7 million vehicles. The largest of the five actions involves over 2.4 million units of the previous-generation Chevrolet Malibu and Malibu Maxx, Pontiac G6 and Saturn Aura in order to fix brake light wiring harness, which have been found to be susceptible to corrosion. The recall is separate from the 56k Aura sedans which GM recently recalled over faulty shift cables, not to mention the previous massive recall of 1.3 million vehicles – some of them the same models – but appears to have resulted from the National Highway Traffic Safety Administration investigation that started with the G6 almost a year ago. The second-largest campaign involves the 2014 Chevy Malibu, specifically those fitted with GM's 2.5-liter engine and stop/start system, approximately 140,000 examples of which has been found to have problematic brakes. The issue does not appear to be connected to the recall of 8k Malibu and Buick LaCrosse sedans (also involving brake woes) which we reported upon last week. Four crashes have been reported in such models, but GM admits it's not yet clear if the problem was a contributing factor in the accidents. A further 112k Corvette models from the 2005-2007 model years are being called in for problems with their low-beam headlamps resulting from a flexing relay control circuit wire that's not meant to bend. GM says it is "aware of several hundred complaints" about this issue, but notes that there have been no reports of related accidents. In addition, over 19k examples of Cadillac CTS from the 2013 and 2014 model years are being recalled over windshield wipers that might not work after a jump start. Finally, GM is also bringing in 477 examples of its 2014 Chevy Silverado, Tahoe and GMC Sierra (though not the Yukon) to fix a problem with a tie rod in its steering rack. As ever, all recall repairs will be performed free of charge, and GM is now estimating that recall-related actions this quarter will result in an estimated $200-million charge against its second-quarter earnings. Read the full announcement from GM below for further details.

Could the GMC Jimmy come back as a Wrangler fighter?

Every three or four years, two cars go into heavy media rotation in stories about supposed new competitors. The headlines go something like, "X automaker working on a vehicle to fight the iconic Y." The Y cars are the Porsche 911 and the Jeep Wrangler. For this story, the X automaker is GM. And since GM already has its 911-fighter poised for debut next month, we speak here of the Wrangler. Car and Driver writes that GMC might take another shot at a Jeep challenger, this time by rebirthing a body-on-frame Jimmy SUV. For any who don't know, GMC sold an S-15 Jimmy from 1982 to 2005, a twin of the Chevrolet S-10 Blazer. Those SUVs started their lives as the Chevrolet S-10 and GMC S-15/Sonoma pickups. The Blazer name has returned to the light, albeit without its old-school rugged manners. There's still an opening on the GMC side, though, so C/D says the idea would be to work that old magic on the GMC Canyon pickup. The report is more chaff than grist for the rumormill, with liberal application of phrases like "looking to come up with," "could be," "could take," and "could arrive." Having said that, a potential Jimmy model could come in a few years, could use the same six-cylinder gas and four-cylinder diesel engines as the Canyon, and could start around $30,000. The Jimmy could wear GMC's new mud-and-guts AT4 trim name, or become a mud-and-guts trim for the Canyon just as the ZR2 is for the Colorado. It's not an entirely crazy idea, however, when a body-on-frame Trailblazer SUV based on the Colorado sells in Latin America, Asia, and Australia and does pretty well in the mud and muck. GM's been on the edge of going to war with the Wrangler for at least 12 years, when a Hummer exec said the HX concept would debut at the 2008 Detroit Auto Show and go on sale in 2010 as the H4. In 2015, The Wall Street Journal said GM was canvassing GMC dealers about something to get in the ring with the Wrangler. And all that was before every other automaker had to watch Jeep open a money-counting operation to handle its Wrangler profits, and dealers started charging $20,000 markups on Gladiators. In May, spy shooters caught a sensor-laden Jeep running at GM's Milford Proving Grounds in Michigan. Earlier this month, Bloomberg reported GM is considering a Hummer revival as an all-electric hardcore SUV. So we will not be surprised if GM rolls out a Wrangler fighter in the near-ish future. But we won't be surprised if GM doesn't, either.