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GMC Sierra Elevation Edition is a dark take on a tough truck

GMC proved that it knew how to make a mean-looking pickup with the 2015 Sierra Elevation Edition. For the 2016 model year, the company is applying that aggressiveness to the refreshed Sierra that already looks tougher than the predecessor. The result is a seriously brawny truck that hits the market in the first quarter of 2016. Still based on the Sierra Double Cab, this latest take on the Elevation Edition starts with all of the styling tweaks for the standard 2016 truck, including a reshaped grille and headlights. From there, the pickup gets monochromatic with body-color parts for the door handles, mirror caps, grille surround, and bumpers. Black, 20-inch wheels finish the aggressive aesthetic. Drivers get an interior packed with tech, complete with a six-speaker stereo and seven-inch infotainment system that supports Apple CarPlay and Android Auto. All the occupants can also stay connected anywhere with OnStar 4G LTE and a WiFi hotspot. Under the hood, the Elevation Edition comes standard with a 4.3-liter V6 making 285 horsepower and 305 pound-feet of torque. A 5.3-liter V8 with 355 horsepower is also optional. Regardless of the powerplant, both come with a locking rear differential and the choice of two- or four-wheel drive. Check out the video below for a closer look at last year's truck, then scroll just a little bit further for the complete press release from GMC. Related Video: GMC Updates Sierra Elevation Edition for 2016 Sport appearance wears new front-end design, latest connectivity technologies DETROIT – The popular GMC Sierra Elevation Edition returns for 2016 with the styling enhancements and other features new to the entire Sierra 1500 lineup – including revised front-end styling with new, high-intensity discharge projector-beam headlamps and GMC Signature LED lighting. The Elevation Edition – available on Sierra double cab – has a street-smart stance, thanks to body-color moldings, door handles, mirror caps and a body-color grille surround, as well as body-color bumpers. It also rolls on 20-inch black-painted aluminum wheels and is further enhanced with new Elevation Edition badging. "The Sierra Elevation Edition offers a boldly styled pickup for customers who want a truck that looks as good as it performs," said Duncan Aldred, U.S. vice president, Buick and GMC.

GM to sell rebranded Peugeot vans in US?

According to a report by France's La Tribune cited by Reuters, General Motors and Peugeot are discussing the possibility of selling PSA Peugeot-Citroën commercial vans in the US through The General's dealership network. While specific models and what brand they may sell under stateside are not immediately clear, the move isn't entirely out of the blue, particularly since GM owns seven percent of the French automaker.
Peugeot and GM already have a joint-venture agreement to ease costs associated with vehicle development and procuring parts, and while the progress of the arrangement has been inhibited some by Europe's difficult economy, the two automakers are looking to expand the relationship. With sales in the dumpster, Peugeot's long-term prospects have looked particularly shaky as of late, and GM could use a modern commercial van lineup to better compete with North America's suddenly modern and Euro-fied competition. Mercedes-Benz kicked off the high-roof trend with its Sprinter, and for 2014, Ford is following with its Transit van (joining its smaller Transit Connect sibling), while Chrysler is leveraging its relationship with Fiat to rebrand the Ducato range of vans as Ram Promaster models.
Peugeot already has a full line of commercial van solutions in its stable, from its compact Partner and Bipper models to the larger Expert and Boxer models, which are available in a variety of cargo and people-carrying configurations.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits