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GM SUV window switch recall urges owners to park vehicles outside

It's not unusual for there to be a lag between an automaker announcing a recall and the official documentation showing up on the National Highway Traffic Safety Administration website. So it's no surprise that a recent GM campaign took about a month to appear in its official capacity. However, there appears to be some big differences between the two reports with potential safety implications.
In late June, GM announced that it needed to recall 181,984 examples of the Chevrolet Trailblazer, Buick Rainier, GMC Envoy, Isuzu Ascender and Saab 9-7x from the 2005-2007 model years, plus the 2006 Chevy Trailblazer EXT and 2006 GMC Envoy XL. The new documents paint a slightly different picture with 184,611 needing repaired and different model years listed.
The reason for the fix is still the same, though. It's possible for fluid to contact the master power window switch module in the driver's door, which can corrode the part. Eventually this could cause a short circuit, leaving the buttons inoperable and potentially leading to a fire. But the new NHTSA documents add an important note: "A fire could occur even while the vehicle is not in use. As a precaution, owners are advised to park outside until the remedy has been made."

GMC Syclone spools up a storm on Jay Leno's Garage

A storm was brewing on American roads in the early 1990s. That's when Detroit's automakers were producing some of the hottest performance trucks ever devised – models like the Ford Lightning, GMC Typhoon, and its flyweight pickup sibling, the GMC Syclone. Jay Leno just happens to have one of the latter in his garage, and took it out to showcase in this latest video segment. The Syclone was an exercise in absurdity, and could not only trounce any other pickup on the road, it could outrun anything else GM made and just about anything else on the road – beating Ferraris and Porsches off the line. In a pickup, for crying out loud. The kicker is that its engine wasn't such a monster, either: under the hood sat a 4.3-liter turbocharged V6 pumping out what would seem by today's standards to be an adequate 280 horsepower and 350 pound-feet of torque. Even the smaller of the EcoBoost V6s available in today's Ford F-150 produces more than that. But in a lightweight, compact pickup, those figures were enough to propel the Syclone to 60 in 4.3 seconds and run the quarter-mile in 13.6 seconds. Long before the dune-jumping Ford F-150 SVT Raptor or even the Viper-powered Dodge Ram SRT-10, GM made fewer than 3,000 Syclones based on the compact Sonoma (sister to the Chevy S-10) and another 4,700 of the Typhoon, which was mechanically similar but more practical (albeit heavier) wagon bodywork from the Jimmy. But as Jay aptly points out, the Syclone was the one you wanted. Scope it out in the ten-minute video clip above.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")