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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

2014 GMC Sierra [w/video]

Big And Boxy Might Be Best
As immense fans of the Back to the Future trilogy, we sometimes like to envision an alternate timeline in which General Motors had killed off GMC and kept Pontiac instead. The G8 GXP would still be on the road handily beating German sport sedans costing twice as much, while the lowly G3 would morph into a true subcompact-killer based on what is now the Chevrolet Sonic RS. While we're at it, let's go ahead and imagine the G6 has become the best-selling car in the US and the Torrent crossover is selling 20,000+ units per month. Far-fetched, we know.
The thing is, these fanciful statements would have to be true to make the case against keeping GMC. Pontiac may have offered more excitement than GMC, but money talks, and a full line of trucks, crossovers and SUVs have made a lot more money for GM than the arrowhead brand ever did. How much? As we learned last month, about two-thirds of GM's global profits came from its fullsize trucks, and GMC's trucks typically have thicker margins than their Chevrolet counterparts.

GM confirms 2015 Silverado, Sierra to get 8-speed automatic

When viewed alongside the next Ford F-150 and the Ram 1500, there is one thing that seems to be missing from the Chevrolet Silverado and GMC Sierra. Where the F-150 will rely on turbocharging and aluminum architecture and the Ram sports an eight-speed automatic and an air suspension, the General Motors twins lack a big, calling-card feature. They're very good, very refined trucks, but one could argue that they're not terribly innovative.
And while it might not be as flashy a feature as air suspension or a lightweight skin, the Silverado and Sierra will get their own eight-speed automatic for 2015, a transmission that will be paired with the company's Ecotec3 6.2-liter V8. The new cogswapper will also find its way into the GMC Yukon Denali, but for now, there's no indication why the Cadillac Escalade, Suburban, Tahoe and standard Yukon are being left out.
According to GM, the new gearbox is about the same size and weight as the current Hydra-Matic 6L80 six-speed. By the time the new powertrain combination enters production late this year, the EPA will almost certainly have gotten around to certifying the vehicles' fuel efficiency. Until then, feel free to speculate. The current Silverado with the 6.2 and six-speed auto returns 14 miles per gallon in the city and 20 on the highway. How much do you think the eight-speed will improve those figures? Scroll down for the official press blast from General Motors, and then head into Comments.