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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

GM thinks Colorado and Canyon midsize trucks will lure crossover buyers

The invitation to come out and sample product at the General Motors Proving Grounds in Milford, MI is rarely dull, and after spending this morning driving preproduction versions of the Chevrolet Colorado and GMC Canyon all we can say is... under strict embargo. Sorry, America, we were as excited as many of you are to learn more about GM's new midsize truck range and take note of how they go down the road, but it's going to be September before we're allowed to share that with all of you. Here's to sweet suspense.
While we might not be able to talk about refinement or handling yet, we did find some of the product positioning and marketing statements from GMC and Chevy officials on hand at the program to be pretty interesting.
Of course, we all know that the literal competitive set for Canyon and Colorado is comprised of two comparatively ancient Japanese midsize trucks: the Toyota Tacoma (which currently owns this segment) and the Nissan Frontier. The Frontier's bones are as old as the 2005 model year, with 2009 marking the last time the truck was updated. The Taco was also launched in 2005, though it did see a freshening for 2012. The point remains that, in every facet from powertrain to dash plastics, the GM midsize truck twins are going to look positively space age by comparison when they hit the market for MY 2015.

New GMC feature reminds drivers to check for kids in hot cars

We see the stories every summer: Dozens of children die from heat stroke every year after being left inside hot cars. GMC has introduced a feature in the 2017 Acadia in an effort to help curb the problem. Simply called Rear Seat Reminder, it alerts the driver if the vehicle suspects someone might have been accidentally left behind. GMC's alert will trigger under certain circumstances. Five chimes will sound and a warning will display if the rear doors are opened and closed within 10 minutes of the vehicle starting or if those doors are opened while the vehicle is running. The system does not sense items or people in the rear seat like the front passenger seat would to trigger the airbag. Warnings will be displayed regardless of interior or exterior temperature; while the summer months are the deadliest, leave-behind deaths occasionally occur during cold weather. Drivers should be aware that temperatures in vehicles can quickly rise to dangerous levels, even if the ambient temperature seems cool and comfortable. View 23 Photos Unfortunately, a large percentage of children are intentionally left in cars. A negligent caretaker, whether it be a parent, grandparent, or babysitter, can leave a child behind while they go to work or run an errand, not expecting any problems. Some children unintentionally trap themselves in cars while playing in the cabin or trunk. The Acadia's system is unlikely to prevent these scenarios. While we believe that GMC should be commended for making an effort to put an end to these tragedies, we're not certain how effective the system might be until driver education improves. It's also possible drivers will come submit to warning fatigue and begin to ignore the messages. That said, if this software-based solution prevents just one death, it was worth the effort. Related Video: Image Credit: GMC GMC Safety Crossover gmc acadia