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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Watch the 2022 GMC Hummer EV launch using its Watts to Freedom mode

It’s nearly the July Fourth weekend, and GM is celebrating Independence Day a little earlier than most. The celebration comes in the form of a GMC Hummer EV demonstrating Watts to Freedom, or WTF, mode for us on video. You can watch it at the top of this post, but the idea is rather simple. ItÂ’s just a video of a Hummer development vehicle accelerating as quickly as it can from 0-60 mph and beyond. GMC claims its 1,000-horsepower electric Hummer is capable of hitting the 0-60 mph mark in “approximately 3 seconds,” which is borderline terrifying for how large of a vehicle it is. The super-quick time is possible when using the Watts to Freedom launch control mode, which “channels the propulsion systemÂ’s tremendous power into acceleration bursts.” The truck will still be plenty fast when accelerating normally, but WTF mode is what you should use to unlock its full potential. GMCÂ’s video shows us the graphics it uses in the digital cluster to signal Watts to Freedom is activated, and the whole sequence looks like it leans on U.S. military themes for both design and phrasing. For example, GMC lets you know that Watts to Freedom is ready via an “Armed” message in the cluster.  The 2022 GMC HUMMER EV is a first-of-its kind supertruck develop View 40 Photos Instead of a rumbling exhaust and screeching tires, the Hummer appears to silently launch with all four tires grabbing on and catapulting the truck away. It looks quick as it throws all of the weight rearward into an accelerative squat. And in case you missed it, thatÂ’s a lot of weight — GMC says itÂ’ll tip the scale at 9,046 pounds. GMC has previously said that production will begin in late 2021, and this video continues to confirm that timeframe with a note saying “initial availability Fall 2021.” Do keep in mind that only the sold-out Launch Edition is coming at that time. Other cheaper variants will follow in the years to come. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GMC Hummer EV reveal

GM recalling 15k midsize pickups over leaky brakes

General Motors has announced a recall in coordination with the National Highway Traffic Safety Administration related to the brakes on the 2015 Chevy Colorado and GMC Canyon. In the 14,838 units in the United States estimated to be affected, the front brake calipers may be leaking fluid. Needless to say, that could make them less effective, which could hinder the vehicle's ability to stop in time to avoid a collision. The affected units were all manufactured between January 6 and December 24, 2014. The fix seems simple and straightforward enough, with dealers being instructed to inspect the front brake calipers, and replace them if necessary. See below for all the details from NHTSA. RECALL Subject : Brake Fluid Leak Report Receipt Date: MAY 12, 2015 NHTSA Campaign Number: 15V278000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 14,838 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2015 Chevrolet Colorado, and GMC Canyon trucks manufactured January 6, 2014, to December 24, 2014. The affected vehicles may experience the front brake calipers leaking brake fluid. This is due to air pockets, an imperfection in the metal caliper body. CONSEQUENCE: If the vehicle experiences a brake fluid leak it can increase the stopping distance, increasing the risk of a vehicle crash. REMEDY: GM will notify owners, and dealers will inspect and replace the front-brake calipers if necessary, free of charge. The recall is expected to begin July 10, 2015. Owners may contact GM customer service at 1-800-222-1020 (Chevrolet), or 1-800-462-8782 (GMC). GM's number for this recall is 14888. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: Featured Gallery 2015 Chevrolet Colorado: First Drive View 38 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2015 Seyth Miersma / AOL Recalls Chevrolet GMC Truck gmc canyon brakes