2020 Gmc Sierra 1500 Sle on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Who sold the most heavy-duty pickups in 2012? PickupTrucks.com investigates

Domestic manufacturers enjoyed a good year for heavy-duty pickup sales in 2012. PickupTrucks.com has taken a close look at exactly how those sales broke down between each manufacturer and between three-quarter and one-ton pickups. Ford sold some 67,786 F-250 Super Duty models last year with the Chevrolet Silverado 2500 HD falling just behind at 56,359 units. The Ram 2500 HD came in third at 41,918, while the GMC Sierra 2500 HD earned itself fourth place with 27,616 deliveries. While Ford held onto the top spot in the one-ton market, Ram easily nailed down second place by selling more 3500 HD models last year than General Motors sold Silverado 3500 HD and Sierra 3500 HD trucks combined.
So, did GM manage to sell more trucks than Ford with its two brands? Very nearly. Ford sold a total of 119,338 heavy-duty pickups to GM's 111,555. Ram, meanwhile, moved a distant 77,583. But perhaps more interesting is the diesel take rate in this segment. PickupTrucks.com says 80 percent of all domestic one-ton trucks roll from the dealer lot with a turbo-diesel under the hood. Head over to the site for a closer look at the breakdown.

WI dealer under fire for selling new GMC to dying, blind 89-year-old WWII vet [w/video]

You know, people, getting through this life from one end to the other in one piece really does require just one rule: don't be a prick. If you ever find yourself in a situation of dubious moral standing, take a step back and ask yourself, "Am I being a prick to any person or thing?" If the answer is "yes," then stop what you're doing, apologize and go home. One dealership in Wisconsin could possibly have benefitted from that course of action when it reportedly helped David McMurray con his elderly and disabled parents into buying a brand-new $42,000 GMC Terrain for his use.
According to local news reports, a representative from Palmen Motors visited Harold and Christen Thomsen's home to collect signatures for a loan agreement three weeks before the 89-year-old, legally blind Harold passed away. The World War II veteran was on morphine and in hospice when he signed for the GMC, and his 90-year-old wife suffers from dementia. Even so, upon being discovered, the dealer initially said everything was done "legally." According to Barb Tinkler, McMurray's sister, the sale was a scam that remained hidden until he was busted for an unrelated criminal charge.