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5 things we love about the 2019 GMC Sierra AT4

NEW YORK — The 2019 GMC Sierra AT4 proves that GM's upmarket truck and SUV brand is getting serious about offering rough-and-tumble capability to rival the Ford F-150, Toyota Tundra, Ram 1500 and Nissan Titan. Until the Sierra AT4 rolled onstage at a media event in lower Manhattan, prior to this year's New York Auto Show, the GMC brand had been more focused on luxury touches like fancy chrome wheels and posh interiors — no surprise, considering the upscale SLT and Denali trim levels account for the vast majority of GMC sales. So now GMC wants to get muddy and adventurous? Well, yes and no. The AT4 adds hardware that'll take truck buyers off the beaten path, though this GMC isn't anywhere close to being a Spartan, no-frills work truck. To better explain, let's look at five key features we love about the 2019 GMC Sierra AT4: More than stickers and chrome The Sierra AT4 isn't a cynical marketing ploy, there is some true all-terrain toughness built into this pickup truck. A factory-installed lift kit raises the AT4 by two inches, while Rancho monotube shocks, a locking rear differential, a two-speed transfer case and standard all-wheel drive prove this GMC can dare to venture off paved surfaces — though you might risk getting mud and muck on the truck's handsome 18- or 20-inch alloy wheels. Power and economy The Sierra AT4 comes standard with a 5.3-liter V8 coupled to an eight-speed automatic transmission. In the standard Sierra 1500, this engine produces 355 horsepower. GMC didn't mention engine specs here in New York, though it's possible the AT4 might get a small power bump. This engine should be plenty for most truck buyers, though GMC offers two tempting alternatives. These include a turbo-diesel 3.0-liter inline-six, along with a 6.2-liter V8. Both motors are paired to stop-start fuel-saving systems, along with a new 10-speed automatic transmission. Carbon fiber cool factor The GMC Sierra's available carbon-fiber cargo bed, called CarbonPro in GMC-speak, trims 62 pounds of weight, as compared to a traditional all-steel bed. This slick feature uses carbon composites for interior panels and, judging from GMC's videos of burly bricks and huge hammers being thrown into a CarbonPro cargo bed, it should prove more than up to the task of ... well, having someone throw bricks and hammers into the cargo area.

Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)