2014 Gmc Sierra 1500 Slt on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2020 GMC Sierra HD offers loads of tech

The 2020 GMC Sierra HD has finally been revealed, and it's a heck of a lot more subtle than the Silverado HD. Whereas the Chevy went with a wildly exaggerated version of the split grille and headlights the truck is known for, the Sierra simply builds on the 1500 model's design with an expanded grille that doesn't appear to be as tall or wide as the Chevy's. That's not to say it looks unimpressive, though. It's still got a massive fascia, it's just not as extreme as the one with a bowtie on it. With the Sierra's unveiling, we get more details about the powertrains available on the heavy duty GM trucks. The 6.6-liter turbocharged Duramax V8 makes 445 horsepower and 910 pound-feet of torque. That's the exact same output as the engine in the old models. But this time, the engine will be mated to an Allison-branded heavy duty version of the GM 10-speed transmission. A gas engine will also be available, but GMC hasn't revealed details on it yet. The new Sierra boasts a range of new features, some that are unique to it, and some shared with the Silverado. A shared feature is the new steps in the bed sides that are standard on all Sierra HD models. Unique to the brand is the MultiPro tailgate with fancy drop-out step. This tailgate will be available on all trims, and it's standard starting with the mid-level SLT. There are some useful visibility features being shown on the new Sierra, too, such as an available trailer camera system with 15 possible viewpoints, and it can virtually show the rear view on the screen as if there wasn't a trailer in the way. GM's rear-view mirror screen also makes an appearance. An AT4 off-road trim will be available on the new Sierra HD. It has slightly different styling with dark grilles and trim. Off-road upgrades include reworked springs and shocks, skid plates, standard all-terrain tires and a locking rear differential. Pricing has not yet been announced, but the truck goes on sale this summer. Details on prices as well as further specifications will likely be announced near the on-sale date. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.