2014 Gmc Sierra 1500 Sle on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Torque time | 2017 GMC Sierra HD First Drive

It's not the truck that counts, it's how you use it. It's the heavy stuff you fit in its bed or the extremely heavy stuff that gets hooked up to the tow hitch. The ATV, the Jet Skis, the trailer with more square footage than a Greenwich Village apartment. Perhaps you need to get Seabiscuit or, uh, Mr. Ed to wherever they need to gallop next. In our case, there's a pair of very serious-looking snowmobiles perched atop the bed of a GMC Sierra. They spread out as wide as the extended tow mirrors, and their back halves are dangling precariously beyond the truck. Sterling Archer would be giddy; I'm a little nervous. But only because canyon roads and wide vehicles with a high center of gravity go together like peas and custard. The added weight is no sweat at all. That's because this is the 2017 GMC Sierra HD Denali, a truck with the sort of enhanced power, torque, suspension, and stopping capability expected of a heavy-duty pickup. And for this year, the power and torque get a serious bump courtesy of a new 6.6-liter Duramax turbodiesel engine reengineered from almost the ground up with 90 percent new parts. It's quieter and more efficient and it emits less, while most importantly producing 445 horsepower and 910 pound-feet of torque. That's up from 397 and 765, respectively. Chevy fans will note that the same engine is also available in the updated 2017 Silverado HD. Now, for those keeping score at home, that horsepower is best-in-class but the torque number still falls short of the new Ford Super Duty and its Power Stroke diesel V8's 925 lb-ft. Aw shucks. For the record, GM's engineers didn't seem too concerned that they weren't able to eke out an extra 16 torques just to say they're No. 1. "We wanted to first meet emissions and then deliver the maximum horsepower and torque we could, and deliver it over the widest usability range possible," said chief engineer Eric Stanczak. And let's be honest here, 910 pound-feet is herculean, and once again, a jump of 145 lb-ft. Or one Subaru Impreza's worth. Or 110 more than the best Ram can do on a 2500, and its Cummins turbodiesel's 800 pound-feet was eye-popping not too long ago. (The Ram 3500 maxes out at 900 lb-ft with the right transmission.) Ah, but here's the rub. That Cummins-equipped Ram 2500 can still tow more weight according to SAE-compliant measurements – 17,510 pounds for a Ram crew cab with a short bed versus 13,000 in the similar Sierra 2500. The Ford F-250 can manage 15,000.

GM announces four new recalls, 507k vehicles affected

428,211 of these vehicles are located in the United States, 57,706 are in Canada, and 20,956 are in other markets. In its seemingly never-ending string of recalls, General Motors today announced four new campaigns covering some 506,873 vehicles. 428,211 of these vehicles are located in the United States, 57,706 are in Canada, and 20,956 are in other markets. First up is the 2013-14 Chevrolet Cruze, which is being recalled because "the inflator in the driver's front airbag may rupture and/or the airbag may not inflate during airbag deployment," according to GM. This could shoot metal pieces of the inflator into the cabin, injuring occupants during a crash. What's more, GM says that if the airbag does not inflate, this could, obviously, increase the risk of injury to the driver. A total of 29,019 Cruzes are affected in the United States, with an additional 4,066 units being recalled in Canada. The largest of the four recall campaigns involves four-wheel-drive versions of the 2014-15 Chevrolet Silverado and GMC Sierra, as well as the 2015 Chevy Tahoe, Suburban, GMC Yukon and Yukon XL. A grand total of 392,459 vehicles are affected in the US, with 53,607 more found in Canada, and an additional 20,874 in other markets. Here, the transfer case "may electronically switch to neutral without input from the driver," GM states. The automaker adds that if this occurs while the vehicle is moving, power will not be sent to the wheels. On top of that, if the vehicle is parked, it may roll away unexpectedly if the parking brake has not been set. In smaller recall news, 4,794 2013-14 Chevy Caprice police cars and SS sedans are being recalled in the US. According to GM, "If the motor gear teeth become stripped, the wipers may not operate" in these models. Lastly, 1,939 2014 Chevy Corvettes fitted with the FE1 or FE3 suspension are being recalled in the US "to repair a possible insufficient weld in the rear shocks that could lead to a fracture and/or reduce the shocks' service life." In Canada, 33 additional vehicles are affected, as are 82 more 'Vettes that were exported to other markets. General Motors is aware of one injury regarding the Cruze recall, and is not aware of any crashes or injuries in the other three recalls. Scroll down for the automaker's official release. GM Announces Four Vehicle Recalls DETROIT – General Motors (GM: NYSE) today announced four safety recalls covering 428,211 vehicles in the United States.