2014 Gmc Sierra 1500 on 2040-cars

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Truck Trend names GMC Sierra Denali 2016 PTOTY

Citing its best-in-class power, its amenities, and technology, Truck Trend magazine has named the GMC Sierra Denali its 2016 Pickup Truck of the Year. Seven "all-new or significantly revised pickup trucks" were invited to compete, and out of the seven tested categories the Sierra won interior, functionality, and "Empirical," and scored second in highway testing and exterior looks. It beat the Chevrolet Silverado 1500 High Country and Colorado Z71 diesel, GMC Canyon SLT diesel, Nissan Titan XD Pro4X, Ram 1500 Rebel, and Toyota Tacoma TRD Off-Road. In the mag's 43rd annual Four-Wheeler of the Year award, the Range Rover SVR claimed the crown. The Sierra got refreshed this year with new front-end styling with HID headlamps and LED accents, tech features like Apple CarPlay, Android Auto, and wireless phone charging, and optional convenience features like a remote locking tailgate and power articulated assist steps. The big powertrain upgrade was availability of the 5.3- and 6.2-liter V8s with an eight-speed automatic transmission. This is the second time Truck Trend has conferred a PTOTY award, the Ford F-150 walking away with the silverware last year. The nod to the Sierra comes after sister publication Motor Trend named the 2016 Chevy Colorado with the Duramax diesel engine its Truck of the Year. The press release below has the details on how the accolade was won. GMC Sierra 1500 Denali Wins TRUCK TREND'S 2016 Pickup Truck of the Year AwardFirst-Class Amenities, 21st Century Technology, and Best-in-Class Power Lead GMC Sierra 1500 Denali to Best Field of SevenLOS ANGELES December 22, 2015—TRUCK TREND, the nation's premier light-truck authority, has selected the GMC Sierra 1500 Denali as the winner of its second annual Pickup Truck of the Year Award.TRUCK TREND's Pickup Truck of the Year award program is an invitation-only shootout that is only open to all-new or significantly revised pickup trucks for the upcoming model year. For 2016, the field of vehicles included seven entries from five companies and consisted of one variant from each company's eligible product line. This year's contenders included:- Chevrolet Silverado 1500 High Country- Chevrolet Colorado Z71- GMC Canyon SLT- GMC Sierra 1500 Denali- Nissan Titan XD Pro4X- Ram 1500 Rebel- Toyota Tacoma TRD Off-RoadTRUCK TREND's experts were immediately impressed with the Sierra Denali, which is focused on comfort, safety, and innovation.

Weekly Recap: Volvo buys Polestar, makes performance a priority

Volvo is taking its performance business in-house, and the Swedish carmaker announced Tuesday that it bought tuning company Polestar, which has long been known for producing sporty Volvos. The move allows Volvo to ramp up its performance business, and it plans to increase Polestar-branded vehicle sales to 1,000 to 1,500 annually, up from the 750 total projected for this year. The companies have been working together on motorsports projects since 1996. Financial terms of the sale were not released, and Polestar workers will move over to Volvo. Former Polestar owner Christian Dahl will keep control of the Polestar racing team and operate it under a new name. In addition to sales volume, Volvo has ambitious plans for other parts of Polestar, including its aftermarket business. Volvo also said it will use its twin-engine hybrid technology for Polestar models in the future, though specifics and timing were not revealed. Meanwhile, Volvo announced it will offer a run of 265 total Polestars in the United States for the 2016 model year, with S60 and V60s available. "Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars," Volvo CEO Hakan Samuelsson said in a statement. OTHER NEWS & NOTES 2016 Chevy Silverado, GMC Sierra, get nose jobs Automakers tend to refer to light updates as 'facelifts,' and that's exactly what Chevy gave the 2016 Silverado and GMC Sierra. Chevy slightly changed the front end of the truck. Using the one photo released of the new Z71 model as a guide, we can see that the headlights went from a stacked vertical design to single bulbs, and they are set on top of LED running lights. The grille has more body-colored elements instead of shiny metal, and the hood has a new line running down the middle (look really closely). The design theme will be similar across the portfolio, though materials and details will vary, a spokesman said. Some models, like the High Country and LTZ will have more chrome, and the LEDs are only for the upper trims. Chevy also said it will use the eight-speed automatic transmission on more versions of the Silverado, and it updated the MyLink feature to support Android Auto and Apple CarPlay.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")