2012 Gmc Slt on 2040-cars

Auto blog

GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2017 GMC Acadia First Drive

We're in the midst of the Second Great CUV War, and the crossovers are winning by a lot. Compact sedans are being hauled around the side of idled factories and unceremoniously shot. FCA, whose be-sweatered CEO is either omnipotent or a troll of the highest order, is organizing a last stand around profit-dense SUVs and trucks on the off chance that gas prices don't rise ever again. It's the tall wagon's finest hour, and GMC is hoping the new Acadia will capture a share of the glory. The old Lambda-platform Acadia was introduced in 2007, leading the full-size, three-row crossover charge that spawned a quartet of semi-indistinct variants, including a Saturn. (Remember Saturn?) These four were truck-like in heft and capabilities, but lighter and better-mannered than their body-on-frame counterparts – and with an unusually stout 5,000-pound towing capacity. The Lambda siblings bombarded established beachheads on the sales territories occupied by minivans and truck-based SUVs. Last year, GMC moved nearly 100,000 Acadias in the US, the best year ever for the model. Now GMC shows up with a deflated Acadia for 2017, 7.2 inches shorter overall, 3.5 inches narrower, and with a 6.4-inch-shorter wheelbase. The company has even carved something like 700 pounds out of its previously portly unibody, mostly due to the size reduction but also through an increase in the percentage of high-strength steel and the use of lighter soundproofing materials. GM's C1XX platform was launched with the Cadillac XT5 earlier this year, and this GMC version is the second to appear. There's even an available four-banger, but more on that in a bit. What remains to be seen is whether the downsized Acadia represents a leaner, meaner fighter or if GMC is sending it into battle hamstrung. Outside, the new Acadia is stealthily innocuous. Gone is some of the lozenge-ness of the outgoing Acadia, but don't fret about it standing out from the crowd. The overall styling falls into lockstep with the Sierra and Canyon. The cut of the rear window, with an upsweep at the trailing edge, emulates the brand's mid-sized truck offering. A chrome mustache cuts across the front fascia below the grille, and there's more brightwork around the front side windows and at the crease below the scallop in the doors. The taillights are more contemporary than before, with an attractive elongated C element comprised of LEDs.