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2016 GMC Sierra Denali Ultimate wants to take even more off the top

What do you do when getting to the top of Denali isn't enough? You create a higher peak called Denali Ultimate. That's what GMC has done with the 2016 Sierra, the new Sierra Denali Ultimate adding even more content and showing off the truck's refreshed face and new Denali grille. The reasoning behind this truck is perfectly sane. GMC says that in 2013 it had zero percent of the premium light-duty truck market; since that time, the brand says the segment (with an average transaction price beyond $55,000) has grown by a factor of ten, and the Sierra Denali has given GMC a 15.5-percent share. When it goes on sale in in the first quarter of next year, it can be optioned on the four-wheel drive 1500 Crew Cab with either the five-foot-eight or six-foot-six-inch bed. Standard equipment includes a sunroof, Lane Keep Assist, automatic headlights, Tri-Mode Power Steps, chrome tow hooks, and 22-inch wheels. The press release below has more. GMC Sierra Denali Ultimate: The Pinnacle of Premium Unique 22-inch wheels, expanded package of standard content drives exclusivity DETROIT, Tuesday, Nov. 17, 2015 – GMC is taking the range-topping style, craftsmanship and capability of the Sierra Denali even higher with the 2016 Sierra Denali Ultimate. It builds on the Sierra Denali's already class-leading attributes with a package of precision-crafted features designed to elevate its comfort, design and capability in the growing premium niche of the full-size truck market. GMC introduces the Sierra Denali Ultimate today, ahead of its public debut at the Los Angeles Auto Show. It goes on sale late in the first quarter of 2016. "The Sierra Denali has helped drive the growth of premium portion of the light-duty crew cab segment," said Duncan Aldred, vice president of GMC Sales and Marketing. "This truck is the ultimate expression of the Sierra Denali with greater emphasis on the bold and refined presence and advanced features that make Denali models synonymous with precision and exclusivity." Thanks in large part to Sierra Denali, which was redesigned in 2014, GMC commands 15.5 percent of the premium full-size truck segment, where average transaction prices exceed $55,000. The segment has nearly doubled in 2015 and grown tenfold since 2013, when GMC had zero percent of the market. In fact, Sierra Denali has helped GMC earn a higher share of the premium portion of the light-duty crew cab segment than of the overall full-size pickup segment.

GM updating fullsize pickups for 2015

As Ford prepares to hit the market with its x-factor, aluminum-intensive F-150 and Ram sales stand tall enough to meet General Motors truck sales eye-to-eye, GM is putting the word out that it's going to add more features to its trucks and do so more regularly. An executive engineer for pickups told reporters that "a whole array" of changes are on the way as soon as the 2015 model year and then would likely come "the year after that, the year after that, the year after that."
Only GM knows the way it plans to go with its fullsize trucks, with almost everyone else - including its dealers - griping about market share at the same time as they applaud profits and hope for clarity and growth. GM raised prices on the Chevrolet Silverado and GMC Sierra not long after launch even as it was losing market share and getting called "the least successful large pickup launch over the last 15 years," further upsetting dealers, then Ram outsold the Silverado in March of this year and led GM to increase incentives. But transaction prices rose with the premium; in the first quarter of this year more than 37 percent of the trucks costing more than $40,000 were the Silverado and Sierra, leading one dealer to say of the Sierra, "You can't sell a cheap one," and the analyst who made that "least successful launch" comment to opine, "GM may have made the right call to go for price over share."
We won't know for a few months what any of these updates will be, but the rumored changes for the Silverado and Sierra appear to cover all the bases, including appearance, capability and fuel economy. Rumors run to higher gear counts, stop-start technology and diesel engines before brand-new pickups come for the 2019 model year, those next-generation models supposedly to be engineered with a lot more aluminum.

2015 GMC Sierra Elevation Edition goes dark, looks good

Forget about the so-called sporty Chevrolet Silverado Rally Edition. If you want a General Motors pickup with some added style, this one looks like a more cohesive, well-done package to our eyes (though it's also not "sporty," despite GM using that term over and over again). It's called the GMC Sierra Elevation Edition, and it hits dealerships later this year.
For its more stylish truck, GMC has fitted the 2015 Sierra Double Cab with a body-colored grille surround, door handles, mirror caps, side moldings and bumpers. The truck also rides on black 20-inch aluminum wheels.
The Elevation Edition, which GMC contends qualifies as a sport truck, comes standard with the Sierra's 285-horsepower, 4.3-liter V6, though buyers can opt for the more powerful 5.3-liter V8 with 355 hp. Other standard goodies include OnStar with 4G LTE connectivity and Bluetooth, all housed in the 4.2-inch Intellilink color display.