1986 Gmc Sierra 1500 on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2017 GMC Acadia comes into focus

The future slate of crossovers from General Motors reportedly ride on the company's new, scalable Chi platform. With short- or long-wheelbase configurations possible, the chassis conceivably allows the automaker to be more adaptable in the configuration of its CUVs. Cadillac already appears to be testing Chi for the luxury brand's future SRX/XT5, and here it is again under heavy camouflage underpinning the next GMC Acadia. Unfortunately, the Acadia is so well concealed here that it's extremely difficult to pick out any of the styling changes, though the squared-off fenders and faint GMC logo peaking through the tape on the front wheels reveal what this vehicle is. Up front, the grille appears to sit somewhat lower than the current model, and the vertical LED running lights are easy to pick out. The orientation of the taillights through the camo suggests wraparound units not too dissimilar from the current Acadia (or is that Saturn Outlook?). The next-gen Acadia is expected to debut in 2016 as a 2017 model year vehicle. The powertrain options may include the current 3.6-liter V6, a four-cylinder and possibly even a turbo V6, and GM's new nine-speed automatic might also be for offer. With a year before the reveal, take a look at these photos for a first look. Featured Gallery GMC Acadia Spy Shots View 12 Photos Image Credit: KGP Photography Design/Style Spy Photos GMC Crossover gmc acadia

Diesel Power finds the ultimate modified oil-burner

For nine years, Diesel Power magazine has run the Diesel Power Challenge, this year's grindfest being "a week-long torture test that features seven events, nine trucks, 8,000 horsepower, and nearly 15,000 pound-feet of torque." The road to being crowned "the most powerful truck" starts with a dyno run, and then continues through the completion of a CDL-style obstacle course, an eighth-of-a-mile drag race while towing a 10,000-pound trailer, a quarter-mile drag race without a trailer, a fuel economy test in the mountains and finally a sled-pulling test through a 300-foot-long packed-mud pit.
What kind of trucks get into such a fight? Last year's winner, for instance - who upgraded his truck this year to prove he didn't "luck into the win" - drives a 2008 Ford F-250 Super Duty with a 6.4-liter Power Stroke V8 upgraded with a custom intake, Elite Diesel triple turbos and a two-stage nitrous system. Another competitor has a 2005 Dodge Ram 2500 powered by a 5.9-liter Cummins inline-six, upgraded with Garrett turbos, dual-stage nitrous, a seven-inch exhaust stack and twin fans built into the bed to cool the Sun Coast Omega transmission. The numbers on that truck: 1,255 horsepower, and 2,063 pound-feet of torque at the wheels. Naturally, as the image above might suggest, things don't always end well.
You'll find all five videos covering this years challenge below. A scene in the dyno video sums it all up perfectly: a competitor leaves his nitrous on too long and the crew is treated to some ominous poppings, he leans out the window, throws both hands up and shouts, "Amer'ca!"