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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

GM recall woes continue with 662,000 pickups trucks and Cruze sedans

General Motors can't seem to get its name out of the "bad news" column. Two more recalls were announced late Friday evening that will see The General calling in 490,200 fullsize pickup trucks and SUVs, along with 172,000 Chevrolet Cruze models.
For those keeping track, General Motors has issued recalls for an alarming 4.8 million vehicles so far since last month.
The Chevy Silverado 1500, Tahoe and Suburban, GMC Sierra 1500 and Yukon models from the 2014 and 2015 model years are being recalled for a flaw in their transmissions wherein loose oil cooler lines may cause a fire. The automaker said in a statement (see below) that it knows of three incidents of loose transmission lines causing problems, but no injuries. We can't confirm whether it was this transmission issue that caused the widely publicized blaze that consumed a 2015 GMC Yukon that was being test driven in California.

GM appears to repurpose Saturn Outlook parts on new Acadia

General Motors unveiled the company's refreshed GMC Acadia at the 2012 Chicago Auto Show yesterday, and if you were paying attention, you may have noticed something curious about the vehicle. While the new Acadia looks considerably better than its predecessor, a few components of the design looked more than a little familiar. Upon closer observation, it appears that GM has simply repurposed elements of the now defunct Saturn Outlook crossover on the 2013 Acadia. Both vehicles seem to share the same wrap-around rear glass, back hatch, tail light openings and exaggerated, squared-off fender arches.
While the vehicles are differentiated by badging, tail lamps and a rear valance, there's no denying the similarities toward the vehicle's rear. Up front, both share similar fenders, though adjustments have been made for the varying headlight designs.
That's good news if you just can't imagine life without the Saturn Outlook.