06 Sierra Crew Cab 4x4 Blk/blk Full Pwr Near Prfct In/out New Tires Cant Beat $$ on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM files to trademark name Badlands

If you've been hoping for General Motors to come out swinging at the Ford F-150 Raptor, we've had some tantalizing news for you of late. Last month we brought you a report that indicated GM has trademarked the name "Z71 Trail Boss," suggesting a potential hardcore off-roader. Now it seems the General has filed for a potentially even better name. That name, as our friends over at GM Authority have discovered, is "Badlands." The application, filed on February 16, indicates that it's for a truck, but of course it doesn't specify just what form it would take... or for that matter, under which division it would fall. So we could, in theory, be looking at the nameplate for a Raptor rival from Chevy or GMC (like the 2011 Sierra All Terrain HD concept pictured here), or for some other trim level, a concept truck, a special edition... just about anything. Heck, it could be for a Vauxhall, Opel or Holden for all we know at this point. Or GM could choose not to use it on anything at all, but here's hoping it'll emerge as something awesome in US showrooms sometime soon. Featured Gallery 2011 Detroit: GMC Sierra All Terrain Concept News Source: GM AuthorityImage Credit: Copyright 2015 AOL Government/Legal Chevrolet GM GMC Truck Off-Road Vehicles trademark

2015 Sierra All Terrain HD looks ready to hit heavy-duty trails

GMC is getting its heavy-duty trucks ready for the mud this summer with its All Terrain package for the Sierra 2500HD and 3500HD. Meant to blend style, tech and ruggedness, the pack includes a lot of extra chrome outside and an off-road package underneath.
The 2015 Sierra All Terrain HD trucks naturally come standard with four-wheel drive with an electronically controlled transfer case to handle things in the dirt. The Z71 off-road package is also standard, which includes Rancho twin-tube shocks, hill descent control and a skid plate. To add some style when off the beaten path, the pack includes chrome trim on the mirror caps, lower bumper and grille surround, plus LEDs around the headlights and 18-inch wheels (20-inchers are optional on the 2500HD). The 3500HD also gets chrome, adjustable outside camper mirrors. The interior receives a technology upgrade thanks to the standard rearview camera and IntelliLink infotainment that can act as a Wi-Fi hotspot through OnStar 4G LTE, read text messages and includes Siri Eyes Free for iPhone users.
The All Terrain package goes on sale on both trucks this summer and is offered on either the SLE or SLT trim levels in double cab and crew cab models. The standard engine is the 6.0-liter V8 with 360 horsepower and 380 pound-feet of torque, but the Duramax 6.6-liter, diesel V8 with 397 hp and 765 lb-ft is also available. The gas engine is mated to a Hydra-matic six-speed automatic, and the diesel uses an Allison six-speed automatic. Scroll down to read the full announcement about these heavy-duty off-roaders.