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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

General Motors could turn Hamtramck into its electric pickup, SUV hub

Electric off-roaders could revitalize the Detroit-Hamtramck factory that General Motors previously announced it will close. While official details remain shrouded in secrecy, analysts believe the plant will be re-tooled to manufacture at least three electric models due out during the early 2020s. The plant's scheduled closure was one of the grievances the United Auto Workers (UAW) union cited when it embarked on a 40-day strike in September 2019. General Motors agreed to keep it open without shedding much light on what it planned to build there. Analyst at LMC Automotive told the The Detroit News they believe an often-rumored electric SUV that will resurrect Hummer's name, image, or both will be one of the models assigned to the Hamtramck plant. Battery-powered variants of the GMC Sierra and the Cadillac Escalade will be made there, too, as will an enigmatic van. LMC Automotive's Jeff Schuster believes the van will come first; it could enter production as early as 2021. The Hummer — which might also be offered as a pickup — will follow before the end of 2022, while the Sierra and the Escalade will both arrive in 2023. We're taking this report with a grain of salt, though, because only one of the aforementioned models has been announced by General Motors. Rumors of a Hummer resurrection emerged in the summer of 2019, just a few weeks before we heard unverified reports of a battery-powered variant of the next-generation Escalade. General Motors confirmed plans to enter the burgeoning electric pickup truck segment, which Ford, Rivian, and Tesla also have their sights on, but it hasn't detailed how or when. The van is a mystery. General Motors refused to comment on the report. It previously announced it will keep Hamtramck open, and invest $3 billion to build electric vehicles there. The investment will create 2,225 jobs. Inaugurated in February 1985, the Hamtramck factory has churned out a diverse selection of models over the past 34 years, including Cadillac's Eldorado, Seville, and Allante, the Oldsmobile Toronado, the Buick Riviera, and more recently, gasoline-electric Chevrolet Volt. General Motors announced plans to close Hamtramck in 2018, but it quickly backpedaled and extended its lease on life until 2020 by keeping the Chevrolet Impala and the Cadillac CT6 around for a few additional months.

2017 GMC Acadia loses 700 pounds, gains everywhere else

Ladies and gentlemen, welcome to Acadia. The 2017 version of the three-row GMC crossover has all kinds of newness. The 2017 Acadia has lost 700 pounds compared to its predecessor thanks to high-strength steels allowing redesigned parts, and the fact that it overall, the vehicle is actually smaller. Length is reduced by 7.2 inches on a wheelbase diminished by 6.4 inches, it is 3.5 inches narrower and sits 3.9 inches lower. The 2016 Acadia was 4,656 pounds, the 2017 is 3,956 pounds. GMC says it will still swallow people, but not as many: the eight-passenger option didn't make the transition, potential three-row trims permitting five-, six-, and seven-passenger configurations. While you lose space, you gain convenience with a split-folding second row featuring tilt-and-slide for both sections. The third-row seats fold flat into the cargo floor, and if the second row is folded as well, cargo capacity improves over the 2016 Acadia, 79 cubic feet compared to 70 cu-ft. A new 2.5-liter four-cylinder brings a second engine option to the spec sheet, returning an estimated 22 city miles per gallon and 28 highway mpg with the help of stop/start tech on front-wheel-drive trims. The new 3.6-liter V6 gets around 310 horsepower, a power bump of about 19 hp, and an estimated 25 highway mpg in front-wheel-drive guise. Towing capacity for that V6 goes down, though, from 5,200 on the current Acadia to an estimated 4,000 pounds. The optional Tow Vision Trailering system will make that pulling easier. Both engines are hooked to a six-speed automatic. Now we can get to its looks. Trademarks like the square, flared wheel arches, dark D-pillars, and wraparound rear side windows made the transition, everything else is new. While weight has gone down, safety's gone way up with internal changes like the splayed chassis members to confront the small-offset test. New active safety upgrades run from from three kinds of automatic braking systems to surround vision cameras, automatic high beam control, a safety alert seat, and a following distance indicator. Buyers can choose from a front-wheel drive, all-wheel drive, or All Terrain model, each with its own electronic drive selector modes. The Normal, Sport, and Trailer/Tow modes are common to the trio. The FWD gets a Snow mode, the AWD adds adaptive 4x4 and Off Road modes; on the AWD, the 2x4 mode disconnects the rear axle from the drivetrain.