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GM expanding Lansing Lambda CUV plant

Considering that crossovers are a rapidly growing portion of the US auto market, it's not surprising to hear that General Motors is preparing to build even more of them. The company is investing $63 million to expand its Lansing Delta Township Assembly plant that builds Lambda platform CUVs like the Chevrolet Traverse, GMC Acadia and Buick Enclave.
According to GM, the expansion will add roughly 263,000 extra square feet of space to the plant. Of that, 181,000 square feet will be for an updated body shop with cutting-edge robots. There will also be 54,000 square feet of additional room in the paint shop and 28,000 square feet of more area for general assembly.
GM isn't saying as much, but there is the possibility that this extra space could allow for additional models produced at the factory. Cadillac reportedly dropped plans to build a three-row SUV on the Lambda platform earlier this year, however, dealers for the luxury brand were recently pitched the possibility of adding large and small CUVs, an ATS convertible or a sedan below the ATS.

Supercharged 2015 GMC Yukon Denali sounds evil, runs 0-60 in 4.5 seconds

Speeding along in a sports car is undoubtedly a ton of fun, but some owners need the ability to carry a lot of people and their stuff and don't want to sacrifice the ability to put the power down. The tuners over at Hennessey have that demographic covered with their growling, supercharged power kits for the GMC Yukon Denali. The upgrades come in three forms for the SUV's 6.2-liter V8: HPE550 with 557 horsepower, HPE600 with 605 hp and HPE650 with 665 hp. This video showcases the full-bore version, and this Denali can definitely hustle in a straight line. The power bump comes courtesy of a 2.9-liter supercharger, intercooler and high-flow cylinder heads to add over 200 horsepower compared to stock, and the final result is a bellowing SUV that rears up off he line to throw the driver back into the seat. The sprint to 60 miles per hour lasts just 4.5 seconds. Check out this hasty hauler in action in the video above.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")