1970 Gmc K1500 1/2 Ton Pickup on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM can't keep up with most popular pickup orders

With the market for pickup trucks at its best since before the recession, General Motors can't afford any hiccups with the launch of its new 2014 Chevrolet Silverado and GMC Sierra twins, but it sounds like the popularity of V8-powered trucks is causing some supply-chain issues. Bloomberg reports that GM is experiencing a shortage of 5.3-liter V8 engines because an unnamed parts supplier has been unable to keep up with demand. This is leading GM to restrict the number of V8 Silverado and Sierra trucks that Chevrolet and GMC dealers are allowed to order.
Although it's unclear how long it will take to resolve the parts shortage, GM doesn't have much time to sort it out, as a new Ford F-150 looms on the horizon. At launch, GM's fullsize trucks were offered only with a base 4.3-liter V6 and the 5.3-liter V8, but a burlier 6.2-liter V8 will be available soon. Interestingly, at least at the moment, GM truck buyers don't seem as willing to downsize to V6 power as buyers of the F-150, which gets some 42-percent of its sales from trucks equipped with its EcoBoost V6 engine (not including the normally aspirated base V6).
Working out the kinks in the Silverado and Sierra's supply chain couldn't be more important to the health of the company. Full-size pickups are a huge profit driver - in 2012, the trucks were said to make up about two-third of GM's total profits.

2021 GMC Terrain spied on GM's Proving Grounds

As the Chevrolet Equinox changes, so does the GMC Terrain. We saw shots of an updated Equinox not too long ago, and now our spy shooters have caught the GMC version of the crossover testing inside GM's Milford Proving Grounds. Similar to the Equinox, the Terrain is due for a mid-cycle refresh soon. Unfortunately, GM has this compact crossover covered up heavily to make sure we can't tell what's coming yet. The midsection of the vehicle remains the same as before, and we can even see the floating roof design outlined in the back by the camouflage. We imagine the majority of the changes will come up front with a new fascia including a different grille and headlight design. If it adopts the latest from the bigger Acadia, we'll be looking at a much more upright and butch-looking grille. That look descends from the full-size Sierra, though, so we'll see how much truck GMC wants to put in its small crossover. What will be most interesting of all is if GMC sticks to its guns with the wacky push-button shifter on the dash. The weird design has received mixed feedback, and this would be GMC's first big opportunity to respond. However, we expect most interior changes to be kept to a minimum, as this is only a mid-cycle refresh — GM completely redid everything for the full redesign in 2018. Additionally, we'll be interested to hear if the diesel will continue to be available as an option going forward. We'll likely see the refreshed Terrain sometime after the next Equinox is revealed. As it stands, this Terrain is probably a 2021 model year vehicle, and will be revealed at the tail end of this year, or in early 2020.