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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2016 GMC Terrain refresh revealed

Posting its best-ever sales year in 2014, the GMC Terrain is hauling in sales, conquest buyers, and profits for the brand. GMC wants that to continue with its refresh for the 2016 model year, which sees the underlying formula left untouched under a raft of cosmetic and trim changes. There will be four trim levels: SL, SLE (SLE-1 and SLE-2), SLT, and Denali. They all get a front fascia with a lot more character, sculpted with chrome-outlined, C-shaped ornamentation, and all but the base SL version feature chrome accents on the grille. Flanking that, the headlights get new LED DRL signatures and the hood gets a power dome. The Denali gets new 19-inch alloys, models below it get new 18-inch wheel designs, and the sheetmetal color palette expands with the addition of White Frost Tricoat and Crimson Red Tintcoat. Beyond a revised center console, a mix of cabin offerings spice up the various trims. Premium cloth is the go-to for the SL and SLE, "Saddle Up" leather is an option on the SLT as well as an eight-way passenger seat, and a two-tone, dual-material Light Titanium and Jet Black interior is possible inside the Denali. Assistance features migrate down, with Side Blind Zone Alert and Rear Cross Traffic Alert available on the Terrain SLE and SLT for the first time. Engine choices remain the 182-horsepower Ecotec 2.4-liter inline-four, and the 272-hp 3.6-liter V6. The press release below has more details, and we'll have more on it live from the show floor. GMC Introduces 2016 Terrain New appearance, features build on success in growing compact SUV segment NEW YORK, March 31, 2015 – Distinguished by a new, more contemporary front-end appearance, the 2016 GMC Terrain and Terrain Denali were introduced today, ahead of their public debut at the New York International Auto Show. The 2016 Terrain lineup features new front and rear fascias, new grille designs, a power dome hood, light-emitting diode (LED) daytime running lamps and additional updates. Side Blind Zone Alert and Rear Cross Traffic Alert are offered on SLE and SLT models for the first time. "Terrain is a popular choice in the growing compact SUV segment, introducing drivers to GMC's professional grade design and features," said Duncan Aldred, vice president of GMC Sales and Marketing.

GM readying aluminum-body fullsize pickups

Ford's extensive use of aluminum in its 2015 F-150 is a big deal. A really big deal. Big enough, in fact, that General Motors is reportedly changing its fullsize pickup strategy. According to The Wall Street Journal, The General has locked in partnerships with Alcoa Inc. and Novelis Inc. - companies that will supply aluminum for the next-generation Chevrolet Silverado and GMC Sierra trucks.
"Ford's introduction of the 2015 F-150 pickup truck was a game changer, and it's the first, not the last, conversion of this type," Novelis spokesperson Charles Belbin told the Journal. The switch to aluminum has allowed Ford to shave roughly 700 pounds off its fullsize truck's curb weight. And while official mileage ratings have not been announced, the weight loss should go a long way for improving efficiency, especially when combined other efficiency-minded improvements including better aerodynamics and new, turbocharged V6 engines.
Of course, aluminum-bodied cars are nothing new. But extensive use of aluminum in a major, best-selling product like the Ford F-150 is expected to kick off widespread use of this weight-saving material as availability rises and cost decreases. The WSJ reports that GM had originally explored the idea of moving to aluminum pickups back in 2008, but abandoned the idea due to cost concerns amid economic woes.