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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Truck Trend names GMC Sierra Denali 2016 PTOTY

Citing its best-in-class power, its amenities, and technology, Truck Trend magazine has named the GMC Sierra Denali its 2016 Pickup Truck of the Year. Seven "all-new or significantly revised pickup trucks" were invited to compete, and out of the seven tested categories the Sierra won interior, functionality, and "Empirical," and scored second in highway testing and exterior looks. It beat the Chevrolet Silverado 1500 High Country and Colorado Z71 diesel, GMC Canyon SLT diesel, Nissan Titan XD Pro4X, Ram 1500 Rebel, and Toyota Tacoma TRD Off-Road. In the mag's 43rd annual Four-Wheeler of the Year award, the Range Rover SVR claimed the crown. The Sierra got refreshed this year with new front-end styling with HID headlamps and LED accents, tech features like Apple CarPlay, Android Auto, and wireless phone charging, and optional convenience features like a remote locking tailgate and power articulated assist steps. The big powertrain upgrade was availability of the 5.3- and 6.2-liter V8s with an eight-speed automatic transmission. This is the second time Truck Trend has conferred a PTOTY award, the Ford F-150 walking away with the silverware last year. The nod to the Sierra comes after sister publication Motor Trend named the 2016 Chevy Colorado with the Duramax diesel engine its Truck of the Year. The press release below has the details on how the accolade was won. GMC Sierra 1500 Denali Wins TRUCK TREND'S 2016 Pickup Truck of the Year AwardFirst-Class Amenities, 21st Century Technology, and Best-in-Class Power Lead GMC Sierra 1500 Denali to Best Field of SevenLOS ANGELES December 22, 2015—TRUCK TREND, the nation's premier light-truck authority, has selected the GMC Sierra 1500 Denali as the winner of its second annual Pickup Truck of the Year Award.TRUCK TREND's Pickup Truck of the Year award program is an invitation-only shootout that is only open to all-new or significantly revised pickup trucks for the upcoming model year. For 2016, the field of vehicles included seven entries from five companies and consisted of one variant from each company's eligible product line. This year's contenders included:- Chevrolet Silverado 1500 High Country- Chevrolet Colorado Z71- GMC Canyon SLT- GMC Sierra 1500 Denali- Nissan Titan XD Pro4X- Ram 1500 Rebel- Toyota Tacoma TRD Off-RoadTRUCK TREND's experts were immediately impressed with the Sierra Denali, which is focused on comfort, safety, and innovation.

GM readying aluminum-body fullsize pickups

Ford's extensive use of aluminum in its 2015 F-150 is a big deal. A really big deal. Big enough, in fact, that General Motors is reportedly changing its fullsize pickup strategy. According to The Wall Street Journal, The General has locked in partnerships with Alcoa Inc. and Novelis Inc. - companies that will supply aluminum for the next-generation Chevrolet Silverado and GMC Sierra trucks.
"Ford's introduction of the 2015 F-150 pickup truck was a game changer, and it's the first, not the last, conversion of this type," Novelis spokesperson Charles Belbin told the Journal. The switch to aluminum has allowed Ford to shave roughly 700 pounds off its fullsize truck's curb weight. And while official mileage ratings have not been announced, the weight loss should go a long way for improving efficiency, especially when combined other efficiency-minded improvements including better aerodynamics and new, turbocharged V6 engines.
Of course, aluminum-bodied cars are nothing new. But extensive use of aluminum in a major, best-selling product like the Ford F-150 is expected to kick off widespread use of this weight-saving material as availability rises and cost decreases. The WSJ reports that GM had originally explored the idea of moving to aluminum pickups back in 2008, but abandoned the idea due to cost concerns amid economic woes.