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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

The GMC Hummer EV could spawn a smaller electric truck

Over 90,000 motorists have reserved a GMC Hummer EV, and the truck's relative popularity has convinced executives to consider launching a smaller and presumably more affordable model. While nothing is official yet, the Hummer EV's smaller sibling could be a midsize pickup. Citing "people familiar with the matter," Automotive News reported a smaller Hummer EV exists in the design studio that General Motors operates in California. There's no word on what it looks like yet, though it presumably borrows at least some of the rugged-looking styling cues that characterize the controversial, 9,200-pound truck. Interestingly, the smaller model could bring the Hummer name to Europe. It's too early to provide technical specifications. The model hasn't received the proverbial green light for production but Automotive News added that it's a "priority project" and that it has "a good chance of going into production." If and when it does, it's reasonable to assume the truck will use the Ultium battery technology found under the full-size Hummer EV, among other electric models from General Motors. GMC hasn't commented on the report, and it hasn't announced plans to launch a second Hummer-branded electric pickup. If the report is accurate, the baby Hummer is at least a couple of years away from hitting showrooms. First, the Hummer EV SUV will enter production. We've been here before: a downward expansion is exactly how the now-defunct Hummer brand was born. The military-bred H1 spawned the H2 for 2002 and the H3 for 2006. An even smaller off-roader previewed by the 2008 HX concept was planned but ultimately canned. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM uses wind power to build SUVs, trucks

This week started with a chill, as the Intergovernmental Panel on Climate Change issued a dire report with scientists warning, "The world we know today is not the world we will see in 50 years," with temperatures rising at their current rates. In the meantime, the trend toward purchasing more SUVs and crossovers continues. Most automakers, though, have set goals toward more sustainable production. That includes General Motors, which, somewhat ironically, plans to use wind power to produce many of its vehicles, including pickups and full-size SUVs. As the Detroit Free Press reports, several wind farms are coming online to support cleaner production as part of a partnership between GM and energy producer CMS Enterprises. At the beginning of October, the 100-megawatt Northwest Ohio Wind Farm began producing energy, supplying GM operations in Ohio and Indiana, where manufactured vehicles include the Chevy Cruze, Chevy Silverado and GMC Sierra. Hilltopper Wind Farm in Illinois will begin producing another 100 megawatts for GM manufacturing in the region. In Texas, where GM builds the Chevrolet Tahoe, Chevrolet Suburban, GMC Yukon, GMC Yukon XL and Cadillac Escalade, the automaker is getting 50 megawatts from Cactus Flats Wind Farm beginning October 9. Using wind power isn't just about being green, but also for the sake of price stability. As Rob Threlkeld, GM's global manager of renewable energy told the Free Press, "You don't get the price spikes this way, like you do with fuel, and it reduces the environment footprint of the vehicle you're driving." Threlkeld said that renewable energy has already meant "millions of dollars in savings" for GM. GM plans to power all of its global operations with renewable energy by 2050. This week, the automaker was ranked 76 on the EPA's "National Top 100 List" of green manufacturers. It was the only automotive company listed. Related Video: News Source: Detroit Free Press, GM, EPAImage Credit: GM Green Plants/Manufacturing Chevrolet GM GMC Truck SUV wind power sustainability