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GMC Sierra Elevation Edition is a dark take on a tough truck

GMC proved that it knew how to make a mean-looking pickup with the 2015 Sierra Elevation Edition. For the 2016 model year, the company is applying that aggressiveness to the refreshed Sierra that already looks tougher than the predecessor. The result is a seriously brawny truck that hits the market in the first quarter of 2016. Still based on the Sierra Double Cab, this latest take on the Elevation Edition starts with all of the styling tweaks for the standard 2016 truck, including a reshaped grille and headlights. From there, the pickup gets monochromatic with body-color parts for the door handles, mirror caps, grille surround, and bumpers. Black, 20-inch wheels finish the aggressive aesthetic. Drivers get an interior packed with tech, complete with a six-speaker stereo and seven-inch infotainment system that supports Apple CarPlay and Android Auto. All the occupants can also stay connected anywhere with OnStar 4G LTE and a WiFi hotspot. Under the hood, the Elevation Edition comes standard with a 4.3-liter V6 making 285 horsepower and 305 pound-feet of torque. A 5.3-liter V8 with 355 horsepower is also optional. Regardless of the powerplant, both come with a locking rear differential and the choice of two- or four-wheel drive. Check out the video below for a closer look at last year's truck, then scroll just a little bit further for the complete press release from GMC. Related Video: GMC Updates Sierra Elevation Edition for 2016 Sport appearance wears new front-end design, latest connectivity technologies DETROIT – The popular GMC Sierra Elevation Edition returns for 2016 with the styling enhancements and other features new to the entire Sierra 1500 lineup – including revised front-end styling with new, high-intensity discharge projector-beam headlamps and GMC Signature LED lighting. The Elevation Edition – available on Sierra double cab – has a street-smart stance, thanks to body-color moldings, door handles, mirror caps and a body-color grille surround, as well as body-color bumpers. It also rolls on 20-inch black-painted aluminum wheels and is further enhanced with new Elevation Edition badging. "The Sierra Elevation Edition offers a boldly styled pickup for customers who want a truck that looks as good as it performs," said Duncan Aldred, U.S. vice president, Buick and GMC.

There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.

GM opens military discount to 21M veterans and their spouses

May marks the start of National Military Appreciation Month, and General Motors is getting into the spirit by expanding its military discount program to, well, just about everyone. That includes a total of 21 million military veterans and their spouses, along with the current slate of active duty, reserve, and National Guard members. The discount can slash thousands of dollars off the price of a new Buick, Chevrolet, or GMC vehicles, with Automotive News listing an $1,100 discount on the top gas-powered version of the Malibu, the Premiere. Those that want a bit more spice can get $1,700 off the price of a last-generation 2015 Camaro SS, while truck buyers will enjoy $3,000 off the Chevy Silverado All Star. That's just a start, though, since the military discount can be paired with other GM incentives. The discount doesn't apply to everything, though. Some are understandable – none of Cadillac's vehicles are included in the deal, nor is the Corvette Z06. You'll also be unable to apply the discount to a range of base-level trims, like the Chevy Cruze or Equinox L, the base Colorado, or the entry level GMC Acadia, Canyon, and Terrain. A full list is available at GM's dedicated military discount website. GM's expanded discount plan runs from today through May 31. News Source: General MotorsImage Credit: General Motors Buick Chevrolet GM GMC Car Buying Car Dealers Military