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2015 GMC Canyon is a Chevy Colorado in Sierra clothing [w/video]

Ford may not offer the Ranger in America anymore, nor Dodge (or Ram) its Dakota. But General Motors - not unlike Toyota with its Tacoma and Nissan with the Frontier - isn't about to give up on the midsize pickup market. Less than two months ago, it revealed the new Chevrolet Colorado, and now it's following up with its mechanical twin, the 2015 GMC Canyon.
Launched today ahead of its reveal at the Detroit Auto Show, the Canyon slots into the GMC lineup (and differentiates itself from its Chevrolet twin) with styling that closely apes the larger GMC Sierra 1500 and Sierra HD, only a size or two smaller. Oh, there are visual differences, like a subtly different grille treatment and lower fascia, but it still maintains its big brother's square-jawed good looks and rectilinear flared fenders.
Two aluminum-block engines with direct injection and variable valve timing are available: a 2.5-liter inline-four comes standard with 193 horsepower and 184 pound-feet of torque, and a 3.6-liter V6 is available with 302 hp and 270 lb-ft. Buyers will also be able to choose between three bodystyle configurations, three trim levels and either two- or four-wheel drive. A six-speed automatic transmits the power to the road, but a six-speed manual is available on the base model with the 2.5 and 2WD, and there's an All Terrain package available on SLE models. A diesel is expected later.

There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.

GM dealers have ordered 30k Colorado and Canyon pickups, 3rd shift added

General Motors has an early success on its hands in the form of the initial rollout of the Chevy Colorado and GMC Canyon midsize pickup trucks. According to the automaker, dealers have ordered nearly 30,000 of the trucks thus far, a number that far exceeded GM's early expectations.
This high demand for the Colorado and Canyon twins has prompted GM to add a third shift to its Wentzville Assembly plant where the trucks are built, starting early next year. An extra shift will add an additional 750 jobs at the location to the 1,315 that were already employed there, according to the press release that you're welcome to read down below.
Such positive sales projections for the Canyon and Colorado may portend good things for the midsize pickup segment, which was once hugely popular but has more recently contracted, with the Nissan Frontier and Toyota Tacoma standing firm as the market leaders. Now that GM's entries are the most up-to-date, and with the segment's first diesel engine on the way, it will be interesting to see how the trucks continue to sell and if their hopeful success leads more automakers back onto the playing field.